Menelaah Pesan Pemerintah Terkait Krisis Covid-19 di Media Sosial

  • Dewa Ayu Diah Angendari Universitas Gadjah Mada


As the Covid-19 health crisis spreads, the level of uncertainty in the community is getting higher. The government has a responsibility to reduce uncertainty by providing the right message to the affected public. In Indonesia, the Ministry of Health (Kemenkes) and the Covid-19 task force (Task Force Covid-19) became two agencies that actively provide information related to Covid-19. This research aims to descriptively explain the message conveyed by both agencies related to Covid-19 through content analysis. The study results found that both the Ministry of Health and the Covid-19 Task Force emphasized messages related to the efforts made by the government to deal with the spread of Covid-19, the development of case numbers, and the recommendation of the adoption of health protocols. However, the two agencies did not give enough portions to the message explaining the current crisis and sympathy to the public. Explanations of the situation can encourage the public to adopt government advice, while expressions of sympathy are needed in crises to provide a sense of security amid uncertainty.



Atkinson, C. L. (2014). Crisis Communication in Dark Times: The 2011 Mouse River Flood in Minot, North Dakota. 21.
Austin, L., Fisher Liu, B., & Jin, Y. (2012). How Audiences Seek Out Crisis Information: Exploring the Social-Mediated Crisis Communication Model. Journal of Applied Communication Research, 40(2), 188–207.
Badan Nasional Penanggulangan Bencana. (2020). Corona Belum Hilang, Patuh Protokol Digalang. Tersedia dari:
Bakker, M. H., van Bommel, M., Kerstholt, J. H., & Giebels, E. (2018). The influence of accountability for the crisis and type of crisis communication on people’s behavior, feelings and relationship with the government. Public Relations Review, 44(2), 277–286.
Coombs, W. T. (2010). Conceptualizing Crisis Communication. In R. L. Heath & H. D. O’Hair (Eds.), Handbook of Risk and Crisis Communication (1st ed., pp. 99–118). Routledge.
Eriksson, M., & Olsson, E.-K. (2016). Facebook and Twitter in Crisis Communication: A Comparative Study of Crisis Communication Professionals and Citizens. Journal of Contingencies and Crisis Management, 24(4), 198–208.
Kementerian Kesehatan Republik Indonesia. (2020a). Menkes Setujui PSBB Banjarmasin. Tersedia dari:
Kementerian Kesehatan Republik Indonesia. (2020b). Pemerintah Belum Rencanakan Relaksasi PSBB. Tersedia dari:
Khan, G. F. (2015). The Government 2.0 utilization model and implementation scenarios. Information Development, 31(2), 135–149.
Klyueva, A. V. (2009). An integrated model of media selection in strategic communication campaigns. In That Matters to the Practice, 277.
Lim, R. S.-Q., Tan, E. Y., Lim, E. W., Aziz, N. B. A., & Augustine. (2017). When a Pandemic Strikes. In L. Austin & Y. Jin (Eds.), Social Media and Crisis Communication (1st ed., pp. 253–266). Routledge.
Lin, X., Spence, P. R., Sellnow, T. L., & Lachlan, K. A. (2016). Crisis communication, learning and responding: Best practices in social media. Computers in Human Behavior, 65, 601–605.
Liu, B. F., Bartz, L., & Duke, N. (2016). Communicating crisis uncertainty: A review of the knowledge gaps. Public Relations Review, 42(3), 479–487.
Macias, W., Hilyard, K., & Freimuth, V. (2009). Blog Functions as Risk and Crisis Communication During Hurricane Katrina. Journal of Computer-Mediated Communication, 15(1), 1–31.
McGuire, D., Cunningham, J. E. A., Reynolds, K., & Matthews-Smith, G. (2020). Beating the virus: An examination of the crisis communication approach taken by New Zealand Prime Minister Jacinda Ardern during the Covid-19 pandemic. Human Resource Development International, 23(4), 361–379.
Olsson, E.-K. (2014). Crisis Communication in Public Organisations: Dimensions of Crisis Communication Revisited: Dimensions of Crisis Communication Revisited. Journal of Contingencies and Crisis Management, 22(2), 113–125.
Pranita, E. (2020, November 5). Diumumkan Awal Maret, Ahli: Virus Corona Masuk Indonesia dari Januari [News]. Kompas.Id.
Ratzan, S. C., & Moritsugu, K. P. (2014). Ebola Crisis—Communication Chaos We Can Avoid. Journal of Health Communication, 19(11), 1213–1215.
Roberts, H., & Veil, S. R. (2016). Health literacy and crisis: Public relations in the 2010 egg recall. Public Relations Review, 42(1), 214–218.
Satuan Tugas Penanganan COVID-19. (2020). Pemerintah Segera Distribusikan 105.000 APD. Tersedia dari:
Schmalzried, H. D., Fleming Fallon, L., & Harper, E. A. (2012). Assessing informational website communications during emergencies and disasters: Assessing informational website communications. International Journal of Nonprofit and Voluntary Sector Marketing, 17(3), 199–207.
Seeger, M. W., Reynolds, B., & Sellnow, T. L. (2009). Crisis and Emergency Risk Communication in Health Contexts: Applying the CDC Model to Pandemic Influenza. In R. L. Heath & H. D. O’Hair (Eds.), Handbook of Risk and Crisis Communication (1st ed., pp. 493–506). Routledge.
Shen, L. (2010). Mitigating Psychological Reactance: The Role of Message-Induced Empathy in Persuasion. Human Communication Research, 36(3), 397–422.
Sturges, D. L. (1994). Communicating through Crisis: A Strategy for Organizational Survival. Management Communication Quarterly, 7(3), 297–316.
Vos, S. C., & Buckner, M. M. (2016). Social Media Messages in an Emerging Health Crisis: Tweeting Bird Flu. Journal of Health Communication, 21(3), 301–308.
Walaski, P. F. (2011). Risk and Crisis Communications: Methods and Messages. John Wiley & Sons, Inc.
Westman, N. (2020, November 3). WHO declares the outbreak of the new coronavirus is a pandemic—The Verge [News]. The Verge.
WHO. (2020, April 27). Archived: WHO Timeline—COVID-19.
Zhu, L., Anagondahalli, D., & Zhang, A. (2017). Social media and culture in crisis communication: McDonald’s and KFC crises management in China. Public Relations Review, 43(3), 487–492.