Visual Characteristics of Online Gambling Advertisement Comments Spam in YouTube Shorts: An Indonesian Context
DOI:
https://doi.org/10.38194/jurkom.v9i2.1682Keywords:
Online gambling, Gamblers, Text mining, YouTube Shorts, Spam messageAbstract
The high number of online gamblers in Indonesia is linked to the availability of information regarding the names of online gambling sites. This kind of information often obtained through YouTube Shorts comment sections. This study aims to identify the visual characteristics of online gambling spam messages found in YouTube Shorts comment sections in Indonesia. A descriptive qualitative approach utilizing text mining was employed to analyze 2,715 comments identified as online gambling spam, drawn from 204 YouTube Shorts videos collected in November 2025. The findings reveal that online gambling spam messages predominantly target comedy and podcast content, averaging 13 comments per video. The study also identifies five visual characteristics of these comments: the use of non-ASCII characters, specific keywords associated with online gambling, the inclusion of “4D” in the site’s name, the use of emojis, and the use of alphanumeric characters. These characteristics are designed to enable the spam comments to bypass automatic social media moderation systems. Based on these findings, the researchers recommend to enhancing public digital literacy to enable the detection and conscious to report those online gambling comments.
References
Adobe.com. (n.d.). What is ASCII?. Adobe.com. https://www.adobe.com/acrobat/resources/document-files/what-is-ascii.html.
Ann. (2025, February 25). How Does YouTube Moderate Content?. neowork.com. https://www.neowork.com/insights/how-does-youtube-moderate-content#:~:text=This%20includes%20inaccurate%20information%20about,video%20has%20been%20slightly%20modified.
Aggarwal, C. C., & Zhai, C. X. (2012). Mining text data. New York: Springer.
AlDajani, I. M. (2020). Internet communication technology (ICT) for reconciliation: Applied phronesis netnography in internet research methodologies. Switzerland: Springer.
Al Gani, Y. (2025). Komparasi Penegakan Hukum Judi Online dalam Perspektif Hukum Positif dan Hukum Islam. Journal of Fiqh in Contemporary Financial Transaction, 3(1), 92-104.
Al Qadri, A. (2024, October 23). Mahasiswa di Palopo Curi Uang Ayah Angkat Rp30 Juta untuk Judi Online. Detik Sulsel. Retrieved from https://www.detik.com/sulsel/palopo/d-7603177/mahasiswa-di-palopo-curi-uang-ayah-angkat-rp-30-juta-untuk-judi-online.
Alsabihat, A. (2024). Tinjauan Etika dalam Promosi Judi Slot Online pada Iklan Lk21. Borobudur Communication Review, 4(1), 40-51.
Azzuhdi, A. N., Kumara, A. L., Fatihi, & Junaedi, F. (2025). Pelanggaran Etika Pariwara dalam Iklan Judi Online di Situs Web Pusat Film21. Jurnal Audiens, 6(1), 77-84.
Borate, V., Ghadage, K., & Pawar, A. (2018). Survey of spam comments identification using NLP techniques. International Journal of Research and Analytical Reviews (IJRAR), 5(3), 25–30.
Cahyo, A. N., Hermawan, R., Wijaya, M. A. D., & Sari, A. P. (2025). Deteksi Teks Promosi Judi Online Pada Kolom Komentar YouTube dengan Metode Regex dan Fuzzy Matching. Jurnal RESTIKOM: Riset Teknik Informatika dan Komputer, 7(2), 176-187.
Chrismanto, A. R., Sari, A. K., & Suyanto, Y. (2017). Enhancing Spam Comment Detection on Social Media with Emoji Feature and Post-Comment Pairs Approach using Ensemble Methods of Machine Learning. IEEE Access, 11, 80246-80265.
CNN Indonesia. (2024, November 14). Pemain Judi Online di Indonesia Capai 8,8 Juta, Mayoritas Anak Muda. CNN Indonesia. Retrieved from https://www.cnnindonesia.com/nasional/20241114163300-12-1166671/pemain-judi-online-di-indonesia-capai-88-juta-mayoritas-anak-muda.
Connell, A. (2025, January 1). 35 YouTube Shorts Statistics For 2025 (Growth & Trends). Adamconnell.me. Retrieved from https://adamconnell.me/youtube-shorts-statistics/.
Fathor, K. A., Gani, F. P., & Saleh, M. Z. (2024). Fenomena Iklan Judi Online pada Platform Digital Generasi Z di Indonesia. Optimal: Jurnal Ekonomi dan Manajemen, 4(1), 184-189.
Fauzan, M., Putri, A., Sashi, A., & Junaedi, F. (2025). Pelanggaran Etika Pariwara dalam Iklan Judi Online di Situs Live Streaming dan Poster Sepak Bola. Jurnal Riset Komunikasi, 8(2), 359-369.
Fisamawati. (2023). Sebanyak 90% Responden Gen Z Menggunakan YouTube Shorts. Marketing.co.id. https://marketing.co.id/sebanyak-90-responden-gen-z-menggunakan-youtube-shorts/.
Ghoni, A., Pratama, A. A., Khalilullah, M. F., Rakhmawati, N. A. (2024). Analisis Sentimen Penanganan Kasus Judi Online dan Penyelidikan Polisi di Media Sosial X. Etika Teknologi Informasi, 1(1), 1-6.
Hardiantoro, A., & Adhi, I. S. (2025, February 11). Kenapa Iklan Judi Online Sering Muncul di YouTube? Ini Penyebab dan Cara Mengatasinya. Kompas.com. Retrieved from https://www.kompas.com/tren/read/2025/02/11/080000965/kenapa-iklan-judi-online-sering-muncul-di-youtube-ini-penyebab-dan-cara?page=all.
Isnawan, F. (2021). Konten Prank Sebagai Krisis Moral Remaja di Era Milenial dalam Pandangan Psikologi Hukum dan Hukum Islam. Jurnal Surya Kencana Satu: Dinamika Masalah Hukum dan Keadilan, 12(1), 59-74.
Kamdan, K., Anugrah, M. P., Almutaali, M. J., Ramdani, R., & Kharisma, I. L. (2025). Performance Analysis of IndoBERT for Detection of Online Gambling Promotion in YouTube Comments. Engineering Proceedings, 107(1), 1-17.
Karja. (2020, July 2). 6 Rekomendasi Podcast Indonesia yang Wajib Milenial Dengerin. Kumparan.com. https://kumparan.com/karjaid/6-rekomendasi-podcast-indonesia-yang-wajib-milenial-dengerin-1tizDYsF8c3.
Keremedchiev, D., Tomov, P., & Barova M. (2017). Slot Machine Base Game Evolutionary RTP Optimization. International Conference on Numerical Analysis and Its Application. https://www.researchgate.net/publication/316050890_Slot_Machine_Base_Game_Evolutionary_RTP_Optimization.
Komdigi.go.id. (2024, June 27). Edukasi dan Penegakan Hukum: Strategi Pemerintah Berantas Judi Online. Komdigi.go.id. Retrieved from https://www.komdigi.go.id/berita/artikel/detail/edukasi-dan-penegakan-hukum-strategi-pemerintah-berantas-judi-online.
Kompas.com. (2025, October 26). Siswa SMP di Kulon Progo Tak Sekolah Sebulan karena Judol dan Pinjol, Kini Berutang Rp 4 Juta. Kompas.com. Retrieved from https://www.kompas.com/jawa-tengah/read/2025/10/26/133000488/siswa-smp-di-kulon-progo-tak-sekolah-sebulan-karena-judol-dan-pinjol.
Kongah, M. N. (2024, June 15). Darurat Judi Online: Cegah dan Berantas. Ppatk.go.id. Retrieved from https://www.ppatk.go.id/siaran_pers/read/1386/darurat-judi-online-cegah-dan-berantas.html.
Maulana, A., & Yuliana, A. (2024). Analisis Sentimen Opini Publik Terkait Judi Online Pada Pengguna Aplikasi X Menggunakan Algoritma Naïve Bayes dan Support Vectore Mechine. Jurnal Informatika dan Teknik Elektro Terapan, 12(3), 3706-3714.
Mayradevi, I. A. P., & Tobing, D. H. (2024). Faktor-faktor yang Memengaruhi Perilaku Judi Online pada Remaja: Narrative Literature Review. Jurnal Psikologi Perseptual, 9(1), 4-26.
Mubarok, F. S. (2023). Penerapan Prinsip Gestalt dalam Desain Visual untuk Meningkatkan Memori dan Pemahaman Pesan. Jurnal Ilmiah Komunikasi Makna, 11(2), 152-274.
Mulyana, A. (2025, February 15). 4 Juta Anak Sekolah Terpapar Judol, Ini Langkah yang Dilakukan Kemendikdasmen. Didikpos.com. Retrieved from https://didikpos.com/2025/02/4-juta-anak-sekolah-terpapar-judol-ini-langkah-yang-dilakukan-kemendikdasmen/
Mumtaz, R., Zukhrufin, I. R., Al Jannah, I. N., & Nur Cahyo, P. S. (2022). Media Sosial TikTok dan Wacana Kolokial Anak Kelas 4-6 Sekolah Dasar di Surabaya. Mozaik Humaniora, 22(2), 241-253.
Novega, L., Amin, R. Saputra, R., Efrianto, G., Ambarrini, A.H. (2025). Upaya Penanggulangan Judi Online di Kalangan Pelajar. Abdi Bhara: Jurnal Pengabdian Kepada Masyarakat, 4(1), 1-13. DOI: 10.31599/8998wm15.
Prastiko, A. D., & Wiranata, A. D. (2025). Analisis Sentimen Publik terhadap Fenomena Judi Online di Media Sosial X dengan SVM. Jurnal Pusat Akses Kajian Teknologi Artificial Intelligence, 5(2), 306-315.
Perdana, R. B., Budi, I., Santoso, A. B., Ramadiah, A., & Putra, P. K. (2024). Detecting Online Gambling Promotions on Indonesian Twitter Using Text Mining Algorithm. International Journal of Advanced Computer Science and Applications, 15(8), 943-949.
Permata. (2025). KOL.ID Report: Preferensi Konten YouTube Gen Z, Millennial, dan Generasi X di Indonesia. Kol.id. https://kol.id/blog/kol-id-report-preferensi-konten-youtube-gen-z-milenial-dan-generasi-x-di-indonesia.
Ppatk.go.id. (2024, July 26). GAWAT! Jumlah Fantastis Usia Anak Main Judi Online.Ppatk.go.id. Retrieved from https://www.ppatk.go.id/news/read/1373/gawat-jumlah-fantastis-usia-anak-main-judi-online.html.
Rahmawati, A., & Sudrajat, A. (2014). Makna Togel Bagi Penjudi Perempuan. Paradigma, 2(1), 1-6.
Rajadesingan, A., & Mahendran, A. (2012). Comment Spam Classification in Blogs through Comment Analysis and Comment-Blog Post Relationships. Lecture Notes in Computer Science, 7182, 490-501.
Reku.id. (2024, September 26). Apa Itu WD? Cara Aman Menarik Uang dari Trading. Reku.id. https://reku.id/campus/apa-itu-wd.
Riza, F. J. M., Guntara, R. G., Nugraha, M. R. (2025). Implementasi Algoritma Naïve Bayes untuk Filtrasi Spam Komentar Judi Online pada YouTube. Indonesian Journal of Digital Business, 5(2), 411-423.
Rockloff, M. J., & Hing, N. (2012). The Impact of Jackpots on EGM Gambling Behavior: A Review. Journal of Gambling Studies, 1-27.
Sari, S., Kusuma, F. A., Sari, N. R., Fasya, H. A., Hidayatullah, R. (2025). Dampak Iklan Judi Online Terhadap Perilaku Sosial dan Akademik Peserta Didik. Jurnal Teknologi Pendidikan dan Pembelajaran, 2(3), 888-893.
Segara.id. (2016, July 20). [JOURNAL] Apa Pengertian dari Bermain, Mainan dan Permainan?. Segara.id. https://segara.id/apa-pengertian-dari-bermain-mainan-dan-permainan/.
Setiawan, A. (2024, July 16). Judi Online di Kalangan Anak-Anak: Data Mengkhawatirkan dan Solusi Pencegahannya. Indonesia.go.id. Retrieved from https://indonesia.go.id/kategori/editorial/8393/judi-online-di-kalangan-anak-anak-data-mengkhawatirkan-dan-solusi-pencegahannya?lang=1.
Sipayung, F. J. E., & Handoyo, C. A. (2024). Dampak dalam Mempromosikan Iklan Judi Online: Studi Kasus Iklan Judi Online Indonesia. Jurnal Intelek dan Cendikiawan Nusantara, 1(3), 4548-4553.
Sitoresmi, A. R. (2025, Februari 24). Gacor Adalah: Pengertian, Asal Usul, dan Penggunaannya dalam Berbagai Konteks. Liputan6. https://www.liputan6.com/feeds/read/5909137/gacor-adalah-pengertian-asal-usul-dan-penggunaannya-dalam-berbagai-konteks#:~:text=dan%20media%20sosial.-,Gacor%20dalam%20Konteks%20Burung%20Kicauan,lama%20tanpa%20kehilangan%20kualitas%20suara.
Suhartanto, C. (2023, October 12). Youtube Tegas Perangi Judi Online, Minta Pengguna Taat Pedoman Komunitas. Bisnis Tekno. Retrieved from https://teknologi.bisnis.com/read/20231012/84/1703659/youtube-tegas-perangi-judi-online-minta-pengguna-taat-pedoman-komunitas.
TB News. (2025, August 8). Kemenkomdigi Blokir Lebih dari 1,6 Juta Konten Judol Sejak Awal Tahun. TB News. Retrieved from https://tribratanews.polri.go.id/blog/nasional-3/kemenkomdigi-blokir-lebih-dari-16-juta-konten-judol-sejak-awal-tahun-90973.
Treadwell, D., & Davis, A. (2020). Introducing Communication Research, 4th edition. Los Angeles: SAGE Publication.
Tribun Pekanbaru. (2023, October 13). Arti RTP, Scatters hingga Maxwin dalam Bahasa Gaul Judi Slot Online. Tribun Pekanbaru. https://pekanbaru.tribunnews.com/2023/10/13/arti-rtp-scatters-hingga-maxwin-dalam-bahasa-gaul-judi-slot-online.
Wendratama, E., Masduki., Rahayu., & Suci, P. L., (2023). Kertas Kajian: Regulasi Pengaturan Konten Ilegal di Media Sosial di Indonesia. PR2Media.
Wicaksana, D. R. (2026). Penduduk Usia Produktif Indonesia Capai 201 Juta Jiwa, Gen Z Terbanyak. Liputan6.com. https://www.liputan6.com/news/read/8261032/penduduk-usia-produktif-indonesia-capai-201-juta-jiwa-gen-z-terbanyak.
Wisely, G., & Susanti, R. (2024, August 13). Kecanduan Judi Online, 3 Remaja di Medan Curi Uang dan Rokok dari Warung Tetangga. Kompas.com. Retrieved from https://medan.kompas.com/read/2024/08/13/160510378/kecanduan-judi-online-3-remaja-di-medan-curi-uang-dan-rokok-dari-warung.
Wulandari, T. F., & Ramadhany, S. W. (2023). Ketentuan Hukum Pidana Terhadap Promosi Konten Judi Online. Aufklarung: Jurnal Pendidikan, Sosial dan Humaniora, 3(1), 71-74.
Xiong, R. (2024). Analyzing the Reasons of Stable Development of YouTubeShort Video Market. Proceedings of ICEMGD 2024 Workshop: Decoupling Corporate Finance Implications of Firm Climate Action, 8-14.
Zaki, M. F. (2025). YouTube: 1 Miliar Pengguna Aktif Menonton Konten Podcast Setiap Bulan. Tempo.co. https://www.tempo.co/digital/youtube-1-milar-pengguna-aktif-menonton-konten-podcast-setiap-bulan-1213595?in=1&n_token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ0b2tlbiI6IjIxMDcyMDc1ZTljMjRmODkwMmE2ZGY0ODZlNGZhYjk2In0.YZP1JoJ9melH09wKzIpGyeQzN9PYqbOTraU591K5H2o.
Downloads
Published
Issue
Section
License
Copyright (c) 1970 Paulus Angre Edvra, Fidelis A. Saintio, Birgitta B. Puspita, Ratri H. Kavung
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain the copyright and grant the journal the right of first publication of the work, simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
