STRATEGI STORYTELLING, SPREADABILITY DAN MONETIZATION PODCAST SEBAGAI MEDIA BARU KOMEDI
DOI:
https://doi.org/10.38194/jurkom.v3i2.165Keywords:
comedy, new media, podcastAbstract
Podcast membuka ruang baru untuk berkarya dalam bidang audio. Podcast memiliki daya tarik tinggi di Indonesia, khususnya dari awal tahun 2019. Mudahnya akses untuk menjangkau media audio baru ini, terjadi peningkatan pendengar yang signifikan dalam proses perkembangannya. Tujuan penelitian ini adalah untuk mengetahui strategi storytelling, spreadability dan monetization podcast sebagai media baru komedi. Metode penelitian ini mengguankan paradigma konstruktivisme pendekatan kualitatif. Penelitian ini menemukan tiga strategi utama dalam pengelolaan podcast komedi yaitu strategi storytelling mengedepankan unsur alamiah, spreadability dengan menekankan pada promosi konten dan kolaborasi podcast dan monetization
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Bongey, S. B., Cizadlo, G., & Kalnbach, L. (2006). Explorations in course-casting?: podcasts in higher education. https://doi.org/10.1108/10650740610714107
Eka, R. (2018). Laporan DailySocial: Penggunaan Layanan Podcast 2018. Retrieved November 25, 2019, from https://dailysocial.id/post/laporan-dailysocial-penggunaan-layanan-podcast-2018 website: https://dailysocial.id/post/laporan-dailysocial-penggunaan-layanan-podcast-2018
Fadilah, E., Yudhapramesti, P., & Aristi, N. (2017). Podcast sebagai Alternatif Distribusi Konten Audio. Jurnal Kajian Jurnalisme, 1(1), 90–104. https://doi.org/10.24198/kj.v1i1.10562
Febriani, N., & Fadilah, E. (2019). Penerapan Model MonetisasiContent Creation Pada Vice Indonesia. Jurnal Kajian Jurnalisme, 3(1), 177–197. https://doi.org/10.24198/kj.v3i1.21360
Junaid, I. (2016). Analisis data kualitatif dalam penelitian pariwisata. Jurnal Kepariwisataan, 10(1), 59–74.
Kaonang, G. (2018). Fitur Baru Anchor Permudah Kreator Podcast Memonetisasi Karyanya | Dailysocial. Retrieved November 25, 2019, from https://dailysocial.id/post/anchor-listener-support
Kusuma Pertiwi, W. (2019). Pendengar Podcast di Spotify Naik 50 Persen. Retrieved November 25, 2019, from https://tekno.kompas.com/read/2019/08/02/08050027/pendengar-podcast-di-spotify-naik-50-persen
Marlina. (2016). DAYA TARIK FACEBOOK SEBAGAI MEDIA KOMUNIKASI ALTERNATIF Marlina Program Pascasarjana Universitas Islam Negeri Sumatera Utara. 1(1), 105–125.
Marx, N. (2015). Radio voices, digital downloads: bridging old and new media in the Onion Radio News podcast. Comedy Studies, 6(2), 107–117. https://doi.org/10.1080/2040610X.2015.1083166
Moleong, Lexy J. (2012). Metodologi Penelitian Kualitatif. Bandung : PT Remaja Rosdakarya.
Namira, I. &, & Wicaksono, B. D. (2020, May 29). 7 Fakta Perkembangan Podcast di Indonesia, Makin Banyak Penggemarnya! Retrieved August 13, 2020, from https://www.idntimes.com/tech/trend/izza-namira-1/perkembangan-podcast-di-indonesia/4
Nurhadi, Z., & Kurniawan, A. (2017). KAJIAN TENTANG EFEKTIVITAS PESAN DALAM KOMUNIKASI. (1), 5.
Pew Research Center (2016). You searched for podcast: fact sheet edison research 2016 | Pew Research Center. Retrieved August 8, 2020, from 2016 website: https://www.pewresearch.org/search/podcast:+fact+sheet+edison+research+2016
Rane (2018). Artikel Tentang Podcasting | Blogfam. Retrieved August 9, 2020, from 2018 website: https://blogfam.com/category/artikel-tentang-podcasting/
Samosir, H. . &, & Putra, M. . (2020). Melihat Pelesat Progres Podcast di Indonesia. Retrieved August 13, 2020, from https://www.cnnindonesia.com/hiburan/20200227132308-241-478714/melihat-pelesat-progres-podcast-di-indonesia
Spotify: Pendengar Podcast di Indonesia Terbanyak se-Asia Tenggara - kumparan.com. (2020, May 28). Retrieved August 13, 2020, from https://kumparan.com/millennial/spotify-pendengar-podcast-di-indonesia-terbanyak-se-asia-tenggara-1tV7zdmCpV0/full
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Symons, A. (2017). Podcast comedy and ‘Authentic Outsiders’: how new media is challenging the owners of industry. Celebrity Studies, 8(1), 104–118. https://doi.org/10.1080/19392397.2016.1217162
Thaba, A. & R. (2013). KEEFEKTIFAN TEKNIK STORY TELLING DALAM PEMBELAJARAN SASTRA. Journal of Chemical Information and Modeling, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
Toyib, M., Humaisyi, S., & Muzakki, M. H. (2013). Penggunaan Podcast Dalam (Stad) Untuk Meningkatkan Kemampuan Menyimak Pada Mata Kuliah Listening I Prodi Tadris Inggris Jurusan Tarbiyah Stain Ponorogo. Kodifikasia, 6(1). https://doi.org/10.21154/kodifikasia.v6i1.204
Zaenudin, A. (2011). Hikayat Podcast - Tirto.ID. Retrieved November 25, 2019, from https://tirto.id/hikayat-podcast-cufm
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2020-08-27
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