Wacana Multimodalitas Budaya: Tautan Peran Gender dan Akomodasi Komunikasi dalam Film Serial Gadis Kretek
Keywords:
cigarette girl, multimodality discourse analysis, gender roles, communication accommodation
Abstract
Gadis Kretek (Lit. Cigarette Girl) is a film series that narrates the tale of Lebas and Arum, who embark on a quest to uncover the truth about a woman named Dasiyah (Jeng Yah). The series features two distinct periods: in 1946, when Dasiyah and Soeraja met during the development of the cigarette industry, and in 2001 when Lebas and Arum's search for Dasiyah revealed her family's past. This study analyzes the discourse of gender roles and communication accommodation in the Gadis Kretek film series, specifically episodes 1 and 2, using modality discourse analysis. The research method employed is qualitative, with speech analyzed through modality using elements of gender role theory and communication accommodation. The analysis of gender roles and communication accommodation in the Gadis Kretek film series, episodes 1 and 2, was conducted using Theo Van Leeuwen's Multimodality Discourse Analysis (MDA) method. The results of multimodal analysis indicate that in societies with traditional gender role views, communication tends to diverge or accentuate differences between parties. In contrast, in modern societies with non-traditional views, communication tends to be more open, reducing existing differences.
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Yulisinta, F., Marta, R. F., Panggabean, H., Wang, C., & Gatcho, A. R. (2023). The discursive construction of spiritual values and cultural standards in sang Pemimpi film. International Journal of Visual and Performing Arts, 5(1), 18-33. doi: https://doi.org/10.31763/viperarts.v5i1.972
Asri, R. (2020). Membaca film Sebagai Sebuah Teks: Analisis ISI film “Nanti Kita Cerita Tentang Hari Ini (NKCTHI)”. Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 1(2), 74. https://jurnal.uai.ac.id/index.php/JAISS/article/view/462
Astuti, D. (2020). Melihat konstruksi gender dalam proses modernisasi Di Yogyakarta. POPULIKA, 8(1), 1-13. https://doi.org/10.37631/populika.v8i1.131
Astuti, L. D., & Budhi, A. (2023, November 15). Gadis Kretek Tembus top 10 Netflix Di 6 Negara. Retrieved November 21, 2023, from https://www.viva.co.id/showbiz/serial/1657769-gadis-kretek-tembus-top-10-netflix-di-6-negara
Cahyani Aguusani, R. D., Widayati, S., & Ningsih, N. M. (2022). Citra wanita dalam novel gadis kretek karya ratih kumala sebagai alternatif bahan ajar Di sekolah menengah atas. Griya Cendikia, 7(2), 647-659. https://doi.org/10.47637/griya-cendikia.v7i2.379
Eagly, A. H. (1987). Sex differences in social behavior: A social-role interpretation (1st ed.). Retrieved from https://www.taylorfrancis.com/books/mono/10.4324/9780203781906/sex-differences-social-behavior-alice-eagly
Giles, H. (2016). Communication Accommodation Theory. The International Encyclopediaof Communication Theory and Philosophy, 36-59. https://doi.org/10.1002/9781118766804.wbiect056
Hariyati, F. (2020). Strategi Akomodasi Komunikasi Mahasiswa Asing dalam Interaksi Antarbudaya (Studi pada Mahasiswa Thailand Selatan Di UHAMKA). KOMUNIKA, 7(1), 1-15. https://doi.org/10.22236/komunika.v7i1.5561
Hermawan, B. (2013). Multimodality: Menafsir verbal, membaca gambar,dan memahami teks. Jurnal Pendidikan Bahasa dan Sastra, 13(1), 19. https://ejournal.upi.edu/index.php/BS_JPBSP/article/view/756
Idrus, M. (2012). Pendidikan Karakter pada Keluarga Jawa. Jurnal Pendidikan Karakter, 3(2), 118-130. Retrieved from http://dx.doi.org/10.21831/jpk.v0i2.1297
Laura A. King, P. (2017). The science of psychology: An appreciative view (4th ed.).
Marta, R. F. (2018). Identifikasi Integritas Pada Komunikasi Kwee Tjie Hoei Dalam film love and faith. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 3(2). DOI: https://doi.org/10.25008/jkiski.v3i2.229
Melinda, V. (2023). Analisis resepsi penonton tayangan drama serial Thailand genre boy’s love mengenai homoseksual. Jurnal Komunikasi dan Media, 3(2), 146-159. https://journal.unika.ac.id/index.php/jkm/article/view/10286
Mutmainah, A., & Warsana, D. (2021). Analisis Nilai Budaya pada Film Barakati. Cinematology: Journal Anthology of Film and Television Studies, 1(2), 43-52.
Myrlinda, Fransiska Rahayu. (2020). Siti: Javanese’s Beliefs as The Representation of Gender Roles and Inequalities Towards Women’s Position. Jentera: Jurnal Kajian Sastra, 9(2), 187—198. doi: https://doi.org/10.26499/jentera.v9i2.1358
Nurhichmah, Permadi, D., & Setyorini, R. (2023). Analisis Campur Kode Pada Dialog Antar Tokoh Dalam Film Imperfect The Series: Kajian Sosiolinguistik. In Prosiding Seminar Nasional Linguistik dan Sastra (SEMANTIKS) 2021 (pp. 151-160). Retrieved from https://jurnal.uns.ac.id/prosidingsemantiks
Pandey, S. (2012). Using popular movies in teaching cross‐cultural management. European Journal of Training and Development, Vol. 36 No. 2/3, pp. 329-350. https://doi.org/10.1108/03090591211204779
Prathita Sari, N. O., & Rahardjo, T. (2019). Akomodasi Komunikasi Antarbudaya (Etnis Jawa Dengan Etnis Minang). Interaksi Online, 7(4). Retrieved from https://ejournal3.undip.ac.id/index.php/interaksi-online/article/view/24928
Rahardi, R. K. (2022). Multimodalitas sebagai Perspektif Baru Pembelajaran Pragmatik Edukasional: Persepsi Urgensi Inklusinya (Multimodality as a new perspective of educational pragmatic learning: Perception of the urgency of inclusion). Indonesian Language Education and Literature, 7(2), 449-459. https://www.syekhnurjati.ac.id/jurnal/index.php/jeill/article/view/10018/4541
Tazakka, M. S., Dewa, R. P., & Putro, A. A. (2020). Representasi nilai-nilai Budaya Jawa Pada film (Studi Semiotika Representasi nilai-nilai Budaya Jawa Pada film “Mantan Manten” Karya Farishad Latjuba). Syntax Literate; Jurnal Ilmiah Indonesia, 5(4), 161. https://doi.org/10.36418/syntax-literate.v5i4.1080
Uyun, Q. (2002). Peran gender dalam Budaya Jawa. Psikologika : Jurnal Pemikiran dan Penelitian Psikologi, 7(13), 32-42. https://doi.org/10.20885/psikologika.vol7.iss13.art3
Widya, S. P., Syafrial, & Elmustian. (2022). Respon Penonton terhadap Drama Serial My Lecturer My Husband Karya Gitlicious. JURNAL TUAH: Pendidikan dan Pengajaran Bahasa, 2(2), 82-92. Retrieved from http://dx.doi.org/10.31258/jtuah.4.2.p.82-92
Winterrowd, D.E. (2012). Communication Accommodation in Mixed Gender Dyads.
Wuwung, C. J., Budiana, D., & Wijayanti, C. A. (2021). Representasi Budaya Jawa dalam Film Tilik. Jurnal E-Komunikasi, 9(2), 1-9.
Yulisinta, F., Marta, R. F., Panggabean, H., Wang, C., & Gatcho, A. R. (2023). The discursive construction of spiritual values and cultural standards in sang Pemimpi film. International Journal of Visual and Performing Arts, 5(1), 18-33. doi: https://doi.org/10.31763/viperarts.v5i1.972
Published
2024-03-05
Section
Articles
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