PENGELOLAAN DIGITAL PR DALAM MENGEMAS KONTEN DAKWAH DI INSTAGRAM @MASJIDTRANS

Authors

  • Wulan Mulya Asih UIN Sunan Gunung Djati Bandung
  • Khoiruddin Muchtar UIN Sunan Gunung Djati Bandung
  • Yusuf Zaenal Abidin UIN Sunan Gunung Djati Bandung

DOI:

https://doi.org/10.24329/jurkom.v3i1.87

Keywords:

Management, Digital PR, Instagram

Abstract

Digital PR is a public relations function in the digital era, one of its tasks is to manage social media owned by agencies. Trans Studio Bandung Mosque is one of the mosques that has successfully implemented digital PR management in packaging the social media account Instagram @masjidtrans in an effort to attract public enthusiasm. The research method used in this research is descriptive analysis method with a qualitative approach and constructivism paradigm. The results of his research are digital PR TSB Mosque successfully implemented four stages in the concept of four steps of PR namely, (1) Fact finding is done by analyzing the situation, analyzing the target audience and analyzing the media. (2). Planning: planning the goals to be achieved and making tactical planning. (3). Taking action and communication: dividing the type of content according to Instagram features, following up the content of the study to the organizer community, crosschecking content, creating accidental content, making posting strategies on Instagram and performing posting intensity and content packaging. (4). Evaluation: determine assessment indicators and make monthly reports. Digital PR management in packaging da'wah content on the Instagram account of the Trans Studio Bandung Mosque also increases the congregation who attend the presentation or event held at TSB Mosque

References

Afrilia, F., Lestari, M. T., & Ali, D. S. F. (2015). Proses Public Relations dalam Mengelola Media Sosial Twitter (Studi Deskriptif pada Media Sosial Twitter @infobdg Periode Mei 2015) dalam e-Proceeding of Management, (hal. 4337-4344)Vol.2, No.3 Desember, pp. 4337-4344.
Ardianto, E. (2014). Handbook of Public Relations. Bandung: Simbiosa Rekatama Media
Arief, N. (2019). Public Relations In The Era Of Artificial Intelligence Bagaimana Big Data dan AI Merevolusi Dunia PR. Bandung: Simbiosa Rekatama Media.
Cutlip, M. S., Allen H. C., & Broom G. M. (2011). Effevtive Public Relations. Jakarta: Kencana Prenada Media Grup.
Hadi, N. (2011). Corporate Social Responsibility. Yogyakarta: Graha Ilmu.
Merianti & Irwansyah. (2008). Kajian Humas Digital: Transformasi Dan Kontribusi Industri 4.0 Pada Stratejik Kehumasan dalam Jurnal Teknologi Informasi dan Komunikasi, 7(1), 27-36.
Muchtar, K. & Aliyudin. (2019). Public Relations Politik Partai Keadilan Sejahtera. Communicatus: Jurnal Ilmu Komunikasi,3 (1), 69-90.
Mukarom, Z. & Laksana, M. W. (2015). Manajemen Public Relation (Panduan Efektif Pengelolaan Hubungan Masyarakat). Bandung: Pustaka Setia.
Nurjanah, A. & Yulianti, F. (n.d.). Pemanfaatan Digital Public Relations (PR) dalam Sosialisasi Tagline "Jogja Istimewa" Humas Pemerintahan Kota Yogyakarta. Jurnal Aristo dalam 130-145
Permasih, I. Abidin Y.Z., Ma’arif A.A. (2018). Pengelolaan Media Sosial Instagram Humas Pemerintah Provinsi Jawa Barat. Jurnal Ilmu Hubungan Masyarakat, 40.Onggo, B. J. (2004). Cyber Public Relations: Strategi Membangun dan Mempertahankan Merek Global di Era Globalisasi Lewat Media Online. Elex Media Komputindo. 3 (1), 25-46, 40
Romadhoni, A. Hafiar, H., & Komariah, K. (2017, Desember). Pengelolaan Instagram @Humas_Jabar Oleh Bagian Humas Pemerintah Provinsi Jawa Barat dalam Jurnal Ilmu Komunikasi, 8 (2), 101-116.
Syuderajat, F. & Puspitasari, K. (2017, September). Pengelolaan Media Sosial oleh Unit Corporate Cimmunication PT GMF Aeroasia dalam Jurnal Komuniti, 9(2), 81-97.
Yuliawati & Irawan, E. P. (2016, Juli). Peran Cyber Public Relations Humas Polri Dalam Memberikan Pelayanan Informasi Publik Secara Online (Studi Deskriptif tentang Penerapan Peran Cyber Public Relations dalam mengelola website humas.polri.go.id dalam Journal Politikom Indonesiana, 1(1), 208-220.

Downloads

Published

2020-03-30

Issue

Vol. 3 No. 1 (2020): Februari 2020

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  • Authors retain the copyright and grant the journal the right of first publication of the work, simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).