Strategi Komunikasi Krisis Kebijakan Pembelajaran Jarak Jauh melalui Media Sosial
DOI:
https://doi.org/10.38194/jurkom.v6i1.583Keywords:
Lembaga Pemerintah, Media Sosial, Komunikasi Krisis, RetorikaAbstract
Tthis article aimed to understand the crisis communication message from the Minsistry of Education of Republic Indonesia in handling the polemic due to the Online Learning Policy. The method used in this research is qualitative content analysis where the object of the analysis is the content of Nadeim Makarim’s Instagram account that related with the Online Learning policy during August-November 2020 period. The finding of this research will be analyzed with rhetoric perspective. The result of this research showed that the ethos that related with the source of the message has the most emphasize on the crisis communication message of Kemendikbud. In addition, Kemendikbud also implemented some narration to create a union feeling between the organization and stakeholders. Further research is needed to learn more about Kemendikbud’s public communication in handling another crisis.
References
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Maulida, R. A. (2021). Implementasi Teori Komunikasi Krisis Situasional pada kasus Covid-19 oleh Pemerintah Provinsi Jawa Barat melalui @ pikobar _ jabar Implementation of Situational Crisis Communication Theory on the Case of Covid-19 by the Government of West Jawa through @ p. 83–94. https://doi.org/10.30818/jpkm.2021.2060109
Offerdal, T., Just, S., & Ihlen, Ø. (2021). Public Ethos in the Pandemic Rhetorical Situation: Strategies for Building Trust in Authorities’ Risk Communication. Journal of International Crisis and Risk Communication Research, 4(2), 247–270. https://doi.org/10.30658/jicrcr.4.2.3
Raupp, J. (2019). Crisis communication in the rhetorical arena. Public Relations Review, 45(4), 101768. https://doi.org/10.1016/j.pubrev.2019.04.002
Ross, A. S., & Caldwell, D. (2020). ‘Going negative’: An APPRAISAL analysis of the rhetoric of Donald Trump on Twitter. Language and Communication, 70(xxxx), 13–27. https://doi.org/10.1016/j.langcom.2019.09.003
Skerlep, A. (2002). Re-evaluating the role of rhetoric in public relations theory and in strategies of corporate discourse. Journal of Communication Management, 6(2), 176–187. https://doi.org/10.1108/13632540210807026
Susilo, M. E., & Prayudi, P. (2022). The Role Of Hotel Public Relations In Crisis Management During The Covid-19 Pandemic. Jurnal Riset Komunikasi, 5(1), 70–85. https://doi.org/10.38194/jurkom.v5i1.441
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W. Timothy Coombs. (2013). Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation (pp. 262–276).
CNNindonesia.com. (2020). Mencari Solusi Masalah Pembelajaran Jarak Jauh Kala Pandemi. https://www.cnnindonesia.com/nasional/20201115083812-25-569881/mencari-solusi-masalah-pembelajaran-jarak-jauh-kala-pandemi.%0A
Ferdiana, F., & Hidayati, Y. (2022). Komunikasi Krisis Pemerintah Daerah Kabupaten Bangka pada Pemberitaan Efek Samping Vaksin COVID-19. Jurnal Riset Komunikasi, 5(1), 16–31. https://doi.org/10.38194/jurkom.v5i1.430
Frandsen, F., & Johansen, W. (2018). Voices in Conflict? The Crisis Communication of Meta-Organizations. Management Communication Quarterly, 32(1), 90–120. https://doi.org/10.1177/0893318917705734
Ihlend, O. (2013). Relatic Rhetoric and Reputation. In Carrol. C. (Ed.), The Handbook of Communication and Corporate Reputation (pp. 249–261).
Lee, K. (2009). How the Hong Kong government lost the public trust in SARS: Insights for government communication in a health crisis. Public Relations Review, 35(1), 74–76. https://doi.org/10.1016/j.pubrev.2008.06.003
Maulida, R. (2021). Implementasi Teori Komunikasi Krisis Situasional pada kasus Covid-19 oleh Pemerintah Provinsi Jawa Barat melalui @pikobar_jabar Implementation of Situational Crisis Communication Theory on the Case of Covid-19 by the Government of West Jawa through @pikobar_jabar Rizkiya Ayu Maulida. Jurnal_Pekommas_Vol._6_No._1, 83–93. https://doi.org/10.30818/jpkm.2021.2060109
Maulida, R. A. (2021). Implementasi Teori Komunikasi Krisis Situasional pada kasus Covid-19 oleh Pemerintah Provinsi Jawa Barat melalui @ pikobar _ jabar Implementation of Situational Crisis Communication Theory on the Case of Covid-19 by the Government of West Jawa through @ p. 83–94. https://doi.org/10.30818/jpkm.2021.2060109
Offerdal, T., Just, S., & Ihlen, Ø. (2021). Public Ethos in the Pandemic Rhetorical Situation: Strategies for Building Trust in Authorities’ Risk Communication. Journal of International Crisis and Risk Communication Research, 4(2), 247–270. https://doi.org/10.30658/jicrcr.4.2.3
Raupp, J. (2019). Crisis communication in the rhetorical arena. Public Relations Review, 45(4), 101768. https://doi.org/10.1016/j.pubrev.2019.04.002
Ross, A. S., & Caldwell, D. (2020). ‘Going negative’: An APPRAISAL analysis of the rhetoric of Donald Trump on Twitter. Language and Communication, 70(xxxx), 13–27. https://doi.org/10.1016/j.langcom.2019.09.003
Skerlep, A. (2002). Re-evaluating the role of rhetoric in public relations theory and in strategies of corporate discourse. Journal of Communication Management, 6(2), 176–187. https://doi.org/10.1108/13632540210807026
Susilo, M. E., & Prayudi, P. (2022). The Role Of Hotel Public Relations In Crisis Management During The Covid-19 Pandemic. Jurnal Riset Komunikasi, 5(1), 70–85. https://doi.org/10.38194/jurkom.v5i1.441
Venus, A. (2019a). Manajemen Kampanye: Panduan Teoritis dan Praktis dalam Mengefektifkan Kampanye Komunikasi Publik (5th ed.). Simbiosa Rekatama Media.
Venus, A. (2019b). Manajemen Kampanye: Panduan Teoritis dan Praktis dalam Mengefektifkan Kampanye Komunikasi Publik. Simbiosa Rekatama.
W. Timothy Coombs. (2013). Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation (pp. 262–276).
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2023-02-16
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