STRATEGI MEDIA RELATIONS DALAM PROGRAM CSR GEOPARK CILETUH : STUDI PT BIO FARMA
DOI:
https://doi.org/10.38194/jurkom.v1i2.29Keywords:
Media Relations Strategy, Corporate Social ResponsibilityAbstract
Media relations activity is one of the efforts that can be used to achieve the objectives of the CSR program, which is engaged in the underdeveloped region into an integrated tourism area. This research is expected to provide clear explanation of the media relations strategies conducted by Bio Farma in the CSR program Ciletuh Geopark especially in establishing a good relationship with the media. The research method used is descriptive research with qualitative approach. This research refers to Communicative Action Theory proposed by Jurgen Habermas, Media Relations Theory and CSR Theory. Data collection techniques used in-depth interviews with internal and external sources, the company’s annual reports, literature studies, journals and internet as secondary data. The results show that by doing media relations activities through tiered personalized approach in order to create consensus, good relationships and trust between Bio Farma and journalists. Bio Farma used the basis of claims of validity as a competent resource, especially in establishing relationships with the media.
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Weiss, J. W. (2009). Business Ethics. Mason:South-Western Cengage Learning.
Wibisono, Y. (2007). Membedah konsep & aplikasi CSR: Corporate Social responsibility. Gresik:Fascho Pub
Antara News. (2016, Oktober 19). Bio Farma promosikan Geopark Ciletuh ke Mancanegara. Diperoleh dari http://www.antaranews.com/berita/586684/bio-farma-promosikan-geopark-ciletuh-ke-mancanegara
Ardianto, E.(Ed).(2013). Handbook of Public Relations. Bandung:Simbiosa Rekatama Media.
Arovi, M. (2016). Strategi Media Relations HUMAS PT Perkebunan Nusantara V Pekanbaru (PTPN V) Pekanbaru dalam meningkatkan citra positif. Jom FISIP UR, 3(2). Diperoleh dari https://media.neliti.com/media/publications/33158-ID-strategi-media-relations-humas-ptperkebunan-nusantara-v-pekanbaru-ptpn-v-pekanba.pdf
Bungin, B. (2007). Metodologi Penelitian Kualitatif. Jakarta:PT Raja Grafindo Persada.
Daft, R. L. (1983). Information Richness: A New Approach to Managerial Behavior and Organization Design.Texas: Texas A & M University
Darmastuti, R. (2012). Media Relations : Konsep, Strategi dan Aplikasi. Yogyakarta:Andi.
Edkins, J., Vaughan-Williams, N. (2009). Critical Theorists and International Relations. Oxon:Routledge.
Faisal, S. (2007). Format – Format Penelitian Sosial. Jakarta:PT Raja Grafindo Persada.
Fultner, B. (2014). Jürgen Habermas: Key Concepts. Durham:Acumen.
Geological Survey of Ireland (GSI). [n.d.] A tool for geological heritage conservation, education, economic activity and sustainable development. Diperoleh dari website https://www.gsi.ie/Newsletters/Geoparks.htm
Ghillyer, A W. (2010). Business Ethics : A Real World Approach. New York:McGraw-Hill.
Habermas,J. (1979). Communication and The Evolution of Society. Boston, MA:Beacon.
Habermas, J. (1984). The Theory of Communicative Action, Vol. I:Reason and The Rationalization of Society (T. McCarthy, Trans.). Boston, MA:Beacon Press.
Habermas, J. (1990). Moral Consciousness and Communicative Action. Cambridge, MA:MIT Press.
Hardiman, F. B. (2009). Demokrasi Deliberatif. Yogyakarta: Kanisius.
Haryanto, S. (2012). Spektrum teori sosial (dari klasik hingga postmodern). Jogyakarta:Ar Ruzz Media.
Hidayah, Lutfiatun. (2010). Aktivitas Media Relations PT. Pertamina (Persero) Pemasaran BBM Retail Region IV Wilayah Jawa Tengah dan DIY Dalam Menghadapi Krisis Konversi Minyak Tanah ke LPG. Undergraduate thesis, Dipokkkknegoro University. Diperoleh dari http://eprints.undip.ac.id/14201/
Iriantara, Y.(Ed).(2011). Media Relations : Konsep, Pendekatan dan Praktik. Bandung:Simbiosa Rekatama Media.
Lenhardt, C., Nicholsen, S. W. (1990). Moral Consciousness and Communicative Action. Cambridge:The MIT Press.
McCarthy,T. A. (1979). Communication and the evolution of society. Toronto:Beacon Press .
McCarthy, T. A. (1978). The Critical Theory of Jürgen Habermas. Cambridge:The MIT Press.
Moleong, L. J. (2012). Metodologi Penelitian Kualitatif. Bandung:PT Remaja Rosdakarya.
Morissan, M.A. (2008). Manajemen Public Relations : Strategi Menjadi Humas Profesional. Jakarta:Kencana.
Nadapdap, B. (2016). Hukum Perseroan Terbatas. Jakarta:Jala Permata Aksara.
Nasdian, F. T. (2014). Pengembangan Masyarakat. Jakarta:Yayasan Pustaka Obor Indonesia.
PT Bio Farma.[n.d.]. Geopark Ciletuh. Diperoleh dari website http://www.biofarma.co.id/sustainability/geopark-ciletuh/
PT Bio Farma. (2015). Annual Report 2015. Bandung : PT Bio Farma
Regh, W. (1996). Between Facts and Norms. Cambridge:The MIT Press.
Rachman, N. M., Efendi, A., & Wicaksana, E. (2011). Panduan Lengkap Perencanaan CSR. Jakarta:Penebar Swadaya.
Ruslan, R. (2006). Manajemen Humas dan Manejemen Komunikasi (Konsepsi dan Aplikasinya). Jakarta:PT Raja Grafindo
Sawaliana., Rahman, A. (2010). Strategi Media Relations PT Excelcomindo Pratama, Tbk (XL) Membangun Hubungan dengan Mensukseskan Program Rp 1/Detik. Jurnal Komunikologi, 7(1). Diperoleh dari http://id.portalgaruda.org/?ref=browse&mod=viewarticle&article=314602
Silalahi, D. (2011). AMDAL (Analisis Mengenai Dampak Lingkungan) dalam Sistem Hukum Lingkungan di Indonesia. Jakarta: PT. Suara Harapan Bangsa
Sugiyono. (2010). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung:Alfabeta
Soemirat, S., Ardianto, E. (Ed).(2012). Dasar – dasar Public Relations. Bandung:PT Remaja Rosdakarya.
SWA. (2016, Oktober 06). Upaya Bio Farma Promosikan Pengembangan Ciletuh di Konferensi Geopark UNESCO. Diperoleh dari https://swa.co.id/swa/trends/upaya-bio-farma-promosikan pengembangan-ciletuh-di-konferensi-geopark-unesco
Tempo. (2015, Desember 22). Ciletuh Sukabumi Resmi Berstatus Geopark Nasional. Diperoleh dari https://nasional.tempo.co/read/news/2015/12/22/058729913/ciletuh-sukabumi-resmi-berstatus-geopark-nasional
Theaker, A.(Ed). (2012). The Public Relations Handbook. Oxon:Routledge.
Tunggal, A. W. (2008). Corporate Social Responsibility (CSR). Jakarta:Harvarindo.
United States Agency for International Development. (2007). A Public and Media Relations Handbook for Local Government Officials. New York:RTI International
Wardhani, D. (2008). Media Relations: Sarana Membangun Reputasi Organisasi. Yogyakarta:Graha Ilmu.
Weiss, J. W. (2009). Business Ethics. Mason:South-Western Cengage Learning.
Wibisono, Y. (2007). Membedah konsep & aplikasi CSR: Corporate Social responsibility. Gresik:Fascho Pub
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2021-03-08
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