Media Sosial Universitas Muhammadiyah Yogyakarta @UMYogya dalam Perspektif Social Big Data
DOI:
https://doi.org/10.38194/jurkom.v4i1.194Keywords:
media sosial, social big data, @UMYogyaAbstract
Social big data is the recently popular for big data management with a new approach that specifically refers to data generated from social media. Universitas Muhammadiyah Yogyakarta as a reputable higher education institution with social media accounts @UMYogya, is a potential contributor in the context of big data. This research is a descriptive study that aims to reveal the potential of social media @UMYogya quantitatively by using tools in the form of social media analytics features. Social media as a mid-tier influencer has an intense engagement with its social media viewers at a significant level, by implementing a social media management scheme that refers to the big social data diagram, social media @UMYogya as a representation of Universitas Muhammadiyah Yogyakarta potentially increasing the ‘impact’, involving stakeholders and developing social media by referring to the potential of social big data itself.
References
APJII. (2019). Penetrasi dan Perilaku Pengguna Internet Indonesia 2018. APJII. https://apjii.or.id/survei
Bello-Orgaz, G., Jung, J. J., & Camacho, D. (2016). Social big data: Recent achievements and new challenges. Information Fusion, 28, 45–59.
Chung, N., Han, H., & Koo, C. (2015). Adoption of travel information in user-generated content on social media: the moderating effect of social presence. Behaviour & Information Technology, 34(9), 902–919.
Conte, R., Gilbert, N., Bonelli, G., Cioffi-Revilla, C., Deffuant, G., Kertesz, J., Loreto, V., Moat, S., Nadal, J.-P., & Sanchez, A. (2012). Manifesto of computational social science. The European Physical Journal Special Topics, 214(1), 325–346.
Couldry, N. (2010). Why Voice Matters | SAGE Publications Ltd. https://uk.sagepub.com/en-gb/asi/why-voice-matters/book233759
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: a social media perspective. Journal of Product & Brand Management.
Herrero, Á., San Martín, H., & Hernández, J. M. (2015). How online search behavior is influenced by user-generated content on review websites and hotel interactive websites. International Journal of Contemporary Hospitality Management.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27–41.
Kemp, S. (2019). Digital 2019: Indonesia — DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2019-indonesia
Kemp, S. (2020). Digital 2020: Indonesia — DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2020-indonesia
Lister, M., Dovey, J., Giddings, S., Grant, I., & Kelly, K. (2009). New media: A critical introduction. Taylor & Francis.
Mayer-Schönberger, V. (2011). Delete: The virtue of forgetting in the digital age. Princeton University Press.
McQuail, D. (2010). McQuail’s mass communication theory. Sage publications.
Nasrullah, R. (2015). Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media. https://doi.org/10.1007/978-1-4614-3137-4
Nazir, M. (2014). Metode Penelitian Cet. 9. Penerbit Ghalia Indonesia. Bogor.
Nurudin. (2015). Media Sosial Sebagai Katarsis Mahasiswa. Komunikator, 7(2).
Olshannikova, E., Olsson, T., Huhtamäki, J., & Kärkkäinen, H. (2017). Conceptualizing big social data. Journal of Big Data, 4(1), 3.
Pratama, A. N. (2018). Hari Ini dalam Sejarah: Aplikasi Instagram Dirilis... - Kompas.com.
Pusdatin Kemenristekdikti. (2018). Buku Statistik Pendidikan Tinggi 2018 – Kemenristek / BRIN. https://www.ristekbrin.go.id/epustaka/buku-statistik-pendidikan-tinggi-2018/
Roth, Y., & Harvey, D. (2018). How Twitter is fighting spam and malicious automation. https://blog.twitter.com/en_us/topics/company/2018/how-twitter-is-fighting-spam-and-malicious-automation.html
Smith, B. G., & Gallicano, T. D. (2015). Terms of engagement: Analyzing public engagement with organizations through social media. Computers in Human Behavior, 53, 82–90.
Tess, P. A. (2013). The role of social media in higher education classes (real and virtual)–A literature review. Computers in Human Behavior, 29(5), A60–A68.
Ukpabi, D. C., & Karjaluoto, H. (2018). What drives travelers’ adoption of user-generated content? A literature review. Tourism Management Perspectives, 28, 251–273.
Bello-Orgaz, G., Jung, J. J., & Camacho, D. (2016). Social big data: Recent achievements and new challenges. Information Fusion, 28, 45–59.
Chung, N., Han, H., & Koo, C. (2015). Adoption of travel information in user-generated content on social media: the moderating effect of social presence. Behaviour & Information Technology, 34(9), 902–919.
Conte, R., Gilbert, N., Bonelli, G., Cioffi-Revilla, C., Deffuant, G., Kertesz, J., Loreto, V., Moat, S., Nadal, J.-P., & Sanchez, A. (2012). Manifesto of computational social science. The European Physical Journal Special Topics, 214(1), 325–346.
Couldry, N. (2010). Why Voice Matters | SAGE Publications Ltd. https://uk.sagepub.com/en-gb/asi/why-voice-matters/book233759
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: a social media perspective. Journal of Product & Brand Management.
Herrero, Á., San Martín, H., & Hernández, J. M. (2015). How online search behavior is influenced by user-generated content on review websites and hotel interactive websites. International Journal of Contemporary Hospitality Management.
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27–41.
Kemp, S. (2019). Digital 2019: Indonesia — DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2019-indonesia
Kemp, S. (2020). Digital 2020: Indonesia — DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2020-indonesia
Lister, M., Dovey, J., Giddings, S., Grant, I., & Kelly, K. (2009). New media: A critical introduction. Taylor & Francis.
Mayer-Schönberger, V. (2011). Delete: The virtue of forgetting in the digital age. Princeton University Press.
McQuail, D. (2010). McQuail’s mass communication theory. Sage publications.
Nasrullah, R. (2015). Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media. https://doi.org/10.1007/978-1-4614-3137-4
Nazir, M. (2014). Metode Penelitian Cet. 9. Penerbit Ghalia Indonesia. Bogor.
Nurudin. (2015). Media Sosial Sebagai Katarsis Mahasiswa. Komunikator, 7(2).
Olshannikova, E., Olsson, T., Huhtamäki, J., & Kärkkäinen, H. (2017). Conceptualizing big social data. Journal of Big Data, 4(1), 3.
Pratama, A. N. (2018). Hari Ini dalam Sejarah: Aplikasi Instagram Dirilis... - Kompas.com.
Pusdatin Kemenristekdikti. (2018). Buku Statistik Pendidikan Tinggi 2018 – Kemenristek / BRIN. https://www.ristekbrin.go.id/epustaka/buku-statistik-pendidikan-tinggi-2018/
Roth, Y., & Harvey, D. (2018). How Twitter is fighting spam and malicious automation. https://blog.twitter.com/en_us/topics/company/2018/how-twitter-is-fighting-spam-and-malicious-automation.html
Smith, B. G., & Gallicano, T. D. (2015). Terms of engagement: Analyzing public engagement with organizations through social media. Computers in Human Behavior, 53, 82–90.
Tess, P. A. (2013). The role of social media in higher education classes (real and virtual)–A literature review. Computers in Human Behavior, 29(5), A60–A68.
Ukpabi, D. C., & Karjaluoto, H. (2018). What drives travelers’ adoption of user-generated content? A literature review. Tourism Management Perspectives, 28, 251–273.
Downloads
Published
2021-02-19
Issue
Section
Articles
License
Authors who publish with this journal agree to the following terms:
- Authors retain the copyright and grant the journal the right of first publication of the work, simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
