Komunikasi Politik Digital: Relasi antara Media, Civil Society, dan Keterlibatan Publik
Keywords:
political dissemination, advocacy journalism, digital political communication, digital discourse spaceAbstract
This study explores the strategic relationship between media and civil society in shaping public engagement through digital political communication in the context of elections. The main focus is to examine the roles played by civil society actors and media institutions in democratization processes, particularly in policy advocacy, voter education, and election monitoring. This study adopts a qualitative case study approach, grounded in watchdog journalism and deliberative democracy theories. Data were collected through in-depth interviews with activists from organizations such as Perludem, Kalyanamitra, and The Habibie Center, as well as journalists from media outlets like Kompas, Tempo, Narasi, and CNN Indonesia. The findings indicate that civil society continues to play a vital role in safeguarding electoral integrity, especially by supporting vulnerable groups and monitoring potential irregularities by election participants and organizers. Meanwhile, the media serves as a primary channel for political information dissemination and a space for public discourse. The synergy between media and civil society emerges as a key element in fostering critical, inclusive, and empowered political participation.
Kata Kunci: diseminasi politik, jurnalisme advokatif, komunikasi politik digital, ruang wacana digital.
Abstract
This study explores the strategic relationship between media and civil society in shaping public engagement through digital political communication in the context of elections. The main focus is to examine the roles played by civil society actors and media institutions in democratization processes, particularly in policy advocacy, voter education, and election monitoring. Using a qualitative approach and case study method, data were collected through in-depth interviews with activists from organizations such as Perludem, Kalyanamitra, and The Habibie Center, as well as journalists from media outlets like Kompas, Tempo, Narasi, and CNN Indonesia. The findings indicate that civil society continues to play a vital role in safeguarding electoral integrity, especially by supporting vulnerable groups and monitoring potential irregularities by election participants and organizers. Meanwhile, the media serves as a primary channel for political information dissemination and a space for public discourse. The synergy between media and civil society emerges as a key element in fostering critical, inclusive, and empowered political participation.
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