Studi Netnografi Interaktivitas Percakapan Isu Childfree di Media Sosial Twitter/ X
DOI:
https://doi.org/10.38194/jurkom.v8i2.1390Keywords:
digital witch hunt, gender polarization, childfree, netnography, twitter (x)Abstract
Choosing not to have children after marriage is abnormal in Indonesian society. The development of communication technology led to the birth of social media as an answer to the demands of the times. Interactivity as one of the concepts in social media supports the communication process and the use of tools or features. Interactivity is how and to what extent interactions in the digital public space occur by two or more parties and the impact caused through the information conveyed by the media. This research uses a qualitative approach, interpretative type with the social media netnography method compiled by Robert Kozinets in 2020. This research focuses on interactivity, sentiment and the use of keywords found in digital traces on Twitter social media. It was found that the sentiment formed tended to be negative because it contained verbal violence against Gita Savitri and other users who had different views. There is also the role of actors in the communication network visualized through the Gephi application. Not only patriarchal ideology, but also misogyny and modernization are attached and become the rationale for this issue conversation. But on the other hand, modernization has made people's views on the role of women, girls and mothers shift.
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