Diffusion of Innovation Strategy to Preserve Traditional Culture
Keywords:
technology adoption, cultural preservation, digital platforms, diffusion of innovations, SDGs
Abstract
Indonesia's cultural preservation faces significant challenges in the era of globalization, especially in attracting the younger generation. This research explores the innovation diffusion strategy implemented by Larasati Art Studio in Purbalingga in efforts to preserve traditional culture. Using a qualitative case study methodology, data was collected through in-depth interviews and observations. The results show that Larasati Art Studio applies an innovation diffusion strategy through the gradual adoption of digital technology, starting with the use of Instagram, Google Business, and YouTube. This strategy is reinforced by active involvement in local and national art communities, which accelerates the innovation adoption process. The studio also combines digital innovation with active participation in various traditional art events, creating a holistic approach to cultural preservation. Although social media engagement levels still need improvement, this strategy has successfully increased the studio's visibility, member participation, and young people's interest in traditional arts. This research demonstrates how the Diffusion of Innovation Theory can be applied in the context of cultural preservation in Indonesia, supporting the achievement of SDGs, especially Goal 4 (Quality Education) and Goal 11 (Sustainable Cities and Communities).
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Creswell, J. W., & Baez, J. C. (2021). 30 Essential Skills for The Qualitative Researcher (2 ed.). Sage Publications.
Dearing, J. W., & Cox, J. G. (2018). Diffusion of innovations theory, principles, and practice. Health Affairs, 37(2), 183–190. https://doi.org/10.1377/hlthaff.2017.1104
Denzin, N. K., & Lincoln, Y. S. (2009). Handbook of Qualitative Research. In Handbook of Qualitive Research (Vol. 9, Nomor 3). Pustaka Pelajar. https://doi.org/10.1177/1468794109106606
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Graham, B. (2002). Heritage as knowledge: Capital or culture? Urban Studies, 39(5–6), 1003–1017. https://doi.org/10.1080/00420980220128426
Greenhalgh, T., Robert, G., Macfarlane, F., Bate, P., & Kyriakidou, O. (2004). Diffusion of innovations in service organizations: Systematic review and recommendations. Milbank Quarterly, 82(4), 581–629. https://doi.org/10.1111/j.0887-378X.2004.00325.x
He, M., & Lee, J. (2020). Social culture and innovation diffusion: a theoretically founded agent-based model. In Journal of Evolutionary Economics (Vol. 30, Nomor 4). Journal of Evolutionary Economics. https://doi.org/10.1007/s00191-020-00665-9
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Isa, W. M. W., Zin, N. A. M., Rosdi, F., & Sarim, H. M. (2018). Digital preservation of intangible cultural heritage. Indonesian Journal of Electrical Engineering and Computer Science, 12(3), 1373–1379. https://doi.org/10.11591/ijeecs.v12.i3.pp1373-1379
Isnaini, S., Septiani, D., Wibawa, S., & Rahmalia, A. N. (2024). Local Wisdom, Local Culture, and Global Market Post-Pandemic Covid-19: Rebranding the City of Tuban, Indonesia. Jurnal Riset Komunikasi, 7(1), 114–127. https://doi.org/10.38194/jurkom.v7i1.993
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Littlejohn, S. W., & Foss, K. A. (Ed.). (2009). Encyclopedia of Communication Theory. Sage Publications.
McQuail, D. (2010). McQuail’s Mass Communication Theory (Sixth). Sage Publications.
Naredi, H., & Rahmawati, M. (2022). Foreign investment as the beginning of the presence of westernization of American culture in Indonesia. Jurnal Sosiologi Dialektika, 17(1), 86. https://doi.org/10.20473/jsd.v17i1.2022.86-96
Nurhasanah, L., Siburian, B. P., & Fitriana, J. A. (2021). Pengaruh Globalisasi Terhadap Minat Generasi Muda Dalam Melestarikan Kesenian Tradisional Indonesia. Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan, 10(2), 31–39. https://doi.org/10.33061/jgz.v10i2.5616
Permatasari, P. A., & Cantoni, L. (2019). Fashion Communication in the Digital Age. In Fashion Communication in the Digital Age (Nomor June 2019). Springer International Publishing. https://doi.org/10.1007/978-3-030-15436-3
Rahyono, F. (2017). Kearifan Budaya dalam Kata. Wedatama Widya Sastra.
Ritzer, G. (2011). The McDonaldization of society 6. Pine Forge Press. https://doi.org/10.1111/j.1540-6385.1979.tb00873.x
Rogers, E. M. (2003). Diffusion of Innovations (Fifth). Free Press.
sdgs.ub.ac.id. (2023). Kebudayaan sebagai Modal Dasar Pencapaian SDGs. Universitas Brawijaya. https://sdgs.ub.ac.id/kebudayaan-sebagai-modal-dasar-pencapaian-sdgs/
Sholahuddin, M., Wahyuddin, M., Ekonomi, F., Surakarta, U. M., Pascasarjana, P., & Surakarta, U. M. (2015). Prospects and challenges of the creative economy facing “asean economic community.” 26–33.
Soini, K., & Birkeland, I. (2014). Exploring the scientific discourse on cultural sustainability. Geoforum, 51(January 2014), 213–223. https://doi.org/10.1016/j.geoforum.2013.12.001
Soleman, N., & Elindawati, R. (2020). Gender Stereotype towards SDGs in Indonesia. Al-Wardah, 13(2), 183. https://doi.org/10.46339/al-wardah.v13i2.212
Windayanto, R. N. A. (2022). Pergeseran dan Pemertahanan Bahasa Jawa Kromo Ketika Lebaran Pada Ranah Keluarga: Tinjauan Sosiolinguistik. Ranah: Jurnal Kajian Bahasa, 11(2), 362. https://doi.org/10.26499/rnh.v11i2.3803
Yeganeh, H. (2012). A Review of “Globalization And Culture: Global MéLange.” Journal of International Consumer Marketing, 24(3), 221–225. https://doi.org/10.1080/08961530.2012.682043
Zhang, H., Tian, M., & Hung, T. K. (2020). Cultural distance and cross-border diffusion of innovation: a literature review. Academia Revista Latinoamericana de Administracion, 33(2), 241–260. https://doi.org/10.1108/ARLA-10-2018-0239
Published
2025-02-12
Section
Articles
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