Komunikasi Pariwisata Berbasis Komunitas untuk Pengembangan Desa Wisata Budaya di Bukit Batu, Kabupaten Bengkalis
Keywords:
Tourism Communication; Community-Based Tourism; Culture Tour; Colaborative Communication
Abstract
Bukit Batu Village, Bengkalis Regency has many attractions as a tourist destination. This research aims to explain the community-based tourism communication model in developing the Bukit Batu tourist village. This study uses a tourism communication approach with a community-based tourism (CBT) approach. The research method used is qualitative with a descriptive analysis approach. The research results show that tourism communication in the development of the Bukit Batu cultural tourism village is carried out by the tourism awareness group (Pokdarwis)/Bukit Batu Tourism Volunteers. This Tourism Awareness Group contributed to preparing many programs and implementing activities to advance the Bukit Batu cultural tourism village so that it won many awards. Pokdarwis' communication in tourism development is carried out in collaboration with local governments, companies and other communities such as: photographers and Creative Economy. And Activists of micro, small and medium enterprises (MSMEs). The tourism communication model in developing the Bukit Batu cultural tourism village is carried out by the community as the main driver, the private sector funding support, and the government as facilitator and regulator.
References
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Juma, L. O., & Khademi-Vidra, A. (2019). Community-based tourism and sustainable development of rural regions in Kenya; Perceptions of the citizenry. Sustainability (Switzerland), 11(17). https://doi.org/10.3390/su11174733
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Kusumah Admaja, T., & Anggraini, O. (2020). DESA WISATA PENTINGSARI; UPAYA PEMBERDAYAAN MASYARAKAT DALAM PENGELOLAAN DESA WISATA. Jurnal
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Lee, T. H., & Jan, F. H. (2019). Can community-based tourism contribute to sustainable development? Evidence from residents’ perceptions of the sustainability. Tourism Management, 70, 368–380. https://doi.org/10.1016/j.tourman.2018.09.003
Liasidou, S. (2019). Understanding tourism policy development: a documentary analysis. Journal of Policy Research in Tourism, Leisure and Events, 11(1), 70–93. https://doi.org/10.1080/19407963.2018.1465063
Martínez-Sala, A., Monserrat-Gauchi, J., & Segarra-Saavedra, J. (2019). The influencer tourist 2.0: from anonymous tourist to opinion leader. https://doi.org/10.4185/RLCS-2019-1388en
Mele, E., Kerkhof, P., & Cantoni, L. (2021). Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective. Journal of Travel and Tourism Marketing, 38(3), 326–340. https://doi.org/10.1080/10548408.2021.1906382
Moleong, L. J. (2018). Metodologi penelitian kualitatif. PT Remaja Rosdakarya.
Nicolau, J. L., & Más, F. J. (2005). Heckit modelling of tourist expenditure: evidence from Spain. International Journal of Service Industry Management, 16(3), 271–293. https://doi.org/10.1108/09564230510601404
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Prihasta, A. K., & Suswanta, S. (2020). Pengembangan Desa Wisata Berbasis Pemberdayaan Masyarakat Desa Wisata Kaki Langit Padukuhan Mangunan. Jurnal Master Pariwisata (JUMPA), 221. https://doi.org/10.24843/JUMPA.2020.v07.i01.p10
Purwaningwulan, M. M., & Ramdan, T. D. (2021). DIGITAL PROMOTION OF LOCAL TOURIST DESTINATIONS IN THE NEW NORMAL ERA AND ITS EFFECT ON THE ECONOMY IN INDONESIA. JOURNAL OF EASTERN EUROPEAN AND CENTRAL ASIAN RESEARCH, 8(2). https://doi.org/10.15549/jeecar.v9i1.873
Ritchie, J., & Lewis. J. (2003). Qualitative Research Practice: A Guide for Social Science Students and Researchers. Sage Publications.
Rochman, N. (2016). MODEL PENGEMBANGAN DESA WISATA BERBASIS PEMBERDAYAAN MASYARAKAT. In Jurnal Equilibria Pendidikan (Vol. 1, Issue 1).
Scheyvens, R. A., Movono, A., & Auckram, S. (2023). Pacific peoples and the pandemic: exploring multiple well-beings of people in tourism-dependent communities. Journal of Sustainable Tourism, 31(1), 111–130. https://doi.org/10.1080/09669582.2021.1970757
Susiana, S. (2018). Peran Pemerintah Daerah dalam Penyelenggaraan Kesehatan Reproduksi (Studi di Provinsi Jawa Tengah dan Provinsi Kalimantan Barat). Jurnal Aspirasi, 7(1), 1–16. https://doi.org/10.22212/aspirasi.v7i1.1084
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Yanes, A., Zielinski, S., Cano, M. D., & Kim, S. Il. (2019). Community-based tourism in developing countries: A framework for policy evaluation. Sustainability (Switzerland), 11(9). https://doi.org/10.3390/su11092506
Yasir, Y., Firzal, Y., Sulistyani, A., & YesichaA, C. (2021). Penta Helix Communication Model Through Community Based Tourism (Cbt) for Tourism Village Development in Koto Sentajo, Riau, Indonesia. GeoJournal of Tourism and Geosites, 37(3), 851–860. https://doi.org/10.30892/gtg.37316-718
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Zielinski, S., Kim, S. il, Botero, C., & Yanes, A. (2020). Factors that facilitate and inhibit community-based tourism initiatives in developing countries. Current Issues in Tourism, 23(6), 723–739. https://doi.org/10.1080/13683500.2018.1543254
Adisasmita, R. (2006). Pembangunan pedesaan dan perkotaan. Graha Ilmu.
Andrianto, R. H., & Damayanti, M. (2018). TEKNIK PWK (Perencanaan Wilayah Kota) Pemberdayaan Masyarakat Dalam Pengembangan Desa Wisata, Studi Kasus : Desa Wisata Pentingsari, DIY. Jurnal Teknik PWK (Perencanaan Wilayah Dan Kota), 7(4), 242–250. http://ejournal3.undip.ac.id/index.php/pwk
Arymami, D. (2023). Discovering Indonesia: Video Reactions of Jiwa Jagad Jawi Storynomic Tourism. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 8(1), 21–28. https://doi.org/10.25008/jkiski.v8i1.715
Bakti, I., Sumartias, S., Damayanti, T., Aat, D., & Nugraha, R. (2018). Pengembangan Model Komunikasi Pariwisata Berbasis Kearifan Lokal di Kawasan Geopark Pangandaran. Jurnal Kajian Komunikasi, 6(2).
Blichfeldt, B. S., & Smed, K. M. (2015). ‘Do it to Denmark.’ Journal of Vacation Marketing, 21(3), 289–301. https://doi.org/10.1177/1356766715573652
Bungin, B. (2015). Komunikasi pariwisata (tourism dan communication): pemasaran dan brand destinasi. Prenada Media.
Campillo-Alhama, C., & Martínez-Sala, A. M. (2019). Events 2.0 in the transmedia branding strategy of world cultural heritage sites. Profesional de La Informacion, 28(5). https://doi.org/10.3145/epi.2019.sep.09
Cockburn-Wootten, C., & McIntosh, A. (2020). Improving the accessibility of the tourism industry in New Zealand. Sustainability (Switzerland), 12(24), 1–17. https://doi.org/10.3390/su122410478
Creswell, J. W. (2015). Research design pendekatan kualitatif, kuantitatif, dan mixed. Pustaka Pelajar.
Damanik, J. (2013). Pariwisata Indonesia : antara peluang dan tantangan. Pustaka Pelajar.
Dewi, M. H. U. (2013). PENGEMBANGAN DESA WISATA BERBASIS PARTISIPASI MASYARAKAT LOKAL DI DESA WISATA JATILUWIH TABANAN, BALI. Jurnal Kawistara, 3(2). https://doi.org/10.22146/kawistara.3976
Diniati, A., Setyawan, K. T., & Lestari, M. T. (2023). Instagram Social Media as Peruri’s Public Relations Strategy in Communicating with the Public. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 8(1), 250–264. https://doi.org/10.25008/jkiski.v8i1.743
Farmaki, A., Christou, P., Saveriades, A., & Spanou-Tripinioti, E. (2019). Perceptions of Pafos as European Capital of Culture: Tourism stakeholder and resident perspectives. International Journal of Tourism Research, 21(2), 234–244. https://doi.org/10.1002/jtr.2257
Fitrianti, H., Ekonomi Pembangunan, J., Ekonomi, F., & Negeri Semarang, U. (2014). Economics Development Analysis Journal STRATEGI PENGEMBANGAN DESA WISATA TALUN MELALUI MODEL PEMBERDAYAAN MASYARAKAT. EDAJ, 204(1).http://journal.unnes.ac.id/sju/index.php/edaj
Gemiharto, I. (2023). Government Communication of the Regional House of Representatives in the Process of Formulating Regional Regulations in Indonesia. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 8(1), 217–227. https://doi.org/10.25008/jkiski.v8i1.784
Hadiwijoyo, S. S. (2012). Perencanaan pariwisata perdesaan berbasis masyarakat : (sebuah pendekatan konsep). Graha Ilmu.
He, J., Huang, Z., Mishra, A. R., & Alrasheedi, M. (2021). Developing a new framework for conceptualizing the emerging sustainable community-based tourism using an extended interval-valued Pythagorean fuzzy SWARA-MULTIMOORA. Technological Forecasting and Social Change, 171. https://doi.org/10.1016/j.techfore.2021.120955
Ikhsano, A., Sutanto, D. F., & Stellarosa, Y. (2023). Communication Strategy of the Ministry of Communication and Information Technology in Preventing the Spread of Hoax on Social Media. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 8(1), 208–216. https://doi.org/10.25008/jkiski.v8i1.750
Joo, D., Woosnam, K. M., Strzelecka, M., & Boley, B. B. (2020). Knowledge, empowerment, and action: testing the empowerment theory in a tourism context. Journal of Sustainable Tourism, 28(1), 69–85. https://doi.org/10.1080/09669582.2019.1675673
Juma, L. O., & Khademi-Vidra, A. (2019). Community-based tourism and sustainable development of rural regions in Kenya; Perceptions of the citizenry. Sustainability (Switzerland), 11(17). https://doi.org/10.3390/su11174733
Junawan, H., & Laugu, N. (2020). Eksistensi Media Sosial,Youtube, Instagram dan Whatsapp Ditengah Pandemi Covid-19 Dikalangan Masyarakat Virtual Indonesia. Baitul ’Ulum: Jurnal Ilmu Perpustakaan Dan Informasi, 41–57. https://doi.org/10.30631/baitululum.v4i1.46
Kasih, W. C. (2019). ANALISIS PENGEMBANGAN DESTINASI WISATA RELIGI PADA ISLAMIC CENTER KALIMANTAN TIMUR DI KOTA SAMARINDA. EJournal Administrasi Bisnis, 7(4), 424–437.
Khalid, S., Ahmad, M. S., Ramayah, T., Hwang, J., & Kim, I. (2019). Community empowerment and sustainable tourism development: The mediating role of community support for tourism. Sustainability (Switzerland), 11(22). https://doi.org/10.3390/su11226248
Kim, L. E., Oxley, L., & Asbury, K. (2022). “My brain feels like a browser with 100 tabs open”: A longitudinal study of teachers’ mental health and well-being during the COVID-19 pandemic. British Journal of Educational Psychology, 92(1), 299–318. https://doi.org/10.1111/bjep.12450
Kusumah Admaja, T., & Anggraini, O. (2020). DESA WISATA PENTINGSARI; UPAYA PEMBERDAYAAN MASYARAKAT DALAM PENGELOLAAN DESA WISATA. Jurnal
Manajemen Publik & Kebijakan Publik, 2(2).
Lee, T. H., & Jan, F. H. (2019). Can community-based tourism contribute to sustainable development? Evidence from residents’ perceptions of the sustainability. Tourism Management, 70, 368–380. https://doi.org/10.1016/j.tourman.2018.09.003
Liasidou, S. (2019). Understanding tourism policy development: a documentary analysis. Journal of Policy Research in Tourism, Leisure and Events, 11(1), 70–93. https://doi.org/10.1080/19407963.2018.1465063
Martínez-Sala, A., Monserrat-Gauchi, J., & Segarra-Saavedra, J. (2019). The influencer tourist 2.0: from anonymous tourist to opinion leader. https://doi.org/10.4185/RLCS-2019-1388en
Mele, E., Kerkhof, P., & Cantoni, L. (2021). Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective. Journal of Travel and Tourism Marketing, 38(3), 326–340. https://doi.org/10.1080/10548408.2021.1906382
Moleong, L. J. (2018). Metodologi penelitian kualitatif. PT Remaja Rosdakarya.
Nicolau, J. L., & Más, F. J. (2005). Heckit modelling of tourist expenditure: evidence from Spain. International Journal of Service Industry Management, 16(3), 271–293. https://doi.org/10.1108/09564230510601404
Nugroho, W., & Sugiarti, R. (2018). ANALISIS POTENSI WISATA KAMPUNG SAYUR ORGANIK NGEMPLAK SUTAN MOJOSONGO BERDASARKAN KOMPONEN
PARIWISATA 6A. Cakra Wisata: Jurnal Pariwisata Budaya, 19(2), 35–40.
Pasanchay, K., & Schott, C. (2021). Community-based tourism homestays’ capacity to advance the Sustainable Development Goals: A holistic sustainable livelihood perspective. Tourism Management Perspectives, 37. https://doi.org/10.1016/j.tmp.2020.100784
Powell, R. E., Henstenburg, J. M., Cooper, G., Hollander, J. E., & Rising, K. L. (2017). Patient perceptions of telehealth primary care video visits. Annals of Family Medicine, 15(3), 225– 229. https://doi.org/10.1370/afm.2095
Pranata Sembiring, J. (2016). Strategi Komunikasi Pemasaran Objek Wisata Gundaling dan Pemandian Air Panas Semangat Gunung. JURNAL SIMBOLIKA APRIL, 2(1).
Prihantoro, E., Monata, R. S., Maulana, Y., Pertiwi, A., Widodo, S., & Ramadhani, R. W. (2022). Tourism Communication in The Development of Sustainable Intelligent Tourism Village in East Lombok As A Supporting Area for Mount Rinjani Global Geopark and Mandalika. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 7(2), 328–339. https://doi.org/10.25008/jkiski.v7i2.730
Prihasta, A. K., & Suswanta, S. (2020). Pengembangan Desa Wisata Berbasis Pemberdayaan Masyarakat Desa Wisata Kaki Langit Padukuhan Mangunan. Jurnal Master Pariwisata (JUMPA), 221. https://doi.org/10.24843/JUMPA.2020.v07.i01.p10
Purwaningwulan, M. M., & Ramdan, T. D. (2021). DIGITAL PROMOTION OF LOCAL TOURIST DESTINATIONS IN THE NEW NORMAL ERA AND ITS EFFECT ON THE ECONOMY IN INDONESIA. JOURNAL OF EASTERN EUROPEAN AND CENTRAL ASIAN RESEARCH, 8(2). https://doi.org/10.15549/jeecar.v9i1.873
Ritchie, J., & Lewis. J. (2003). Qualitative Research Practice: A Guide for Social Science Students and Researchers. Sage Publications.
Rochman, N. (2016). MODEL PENGEMBANGAN DESA WISATA BERBASIS PEMBERDAYAAN MASYARAKAT. In Jurnal Equilibria Pendidikan (Vol. 1, Issue 1).
Scheyvens, R. A., Movono, A., & Auckram, S. (2023). Pacific peoples and the pandemic: exploring multiple well-beings of people in tourism-dependent communities. Journal of Sustainable Tourism, 31(1), 111–130. https://doi.org/10.1080/09669582.2021.1970757
Susiana, S. (2018). Peran Pemerintah Daerah dalam Penyelenggaraan Kesehatan Reproduksi (Studi di Provinsi Jawa Tengah dan Provinsi Kalimantan Barat). Jurnal Aspirasi, 7(1), 1–16. https://doi.org/10.22212/aspirasi.v7i1.1084
Syarifuddin, D. (2018). NILAI CITRA KOTA DARI SUDUT PANDANG WISATAWAN (Studi Tentang Citra Kota Bandung Dampaknya Terhadap Kunjungan Ulang). Journal of Indonesian Tourism, Hospitality and Recreation, 1(2), 1–10. https://doi.org/10.17509/jithor.v1i2.13761
Terkenli, T. S., & Georgoula, V. (2022). Tourism and cultural sustainability: Views and prospects from cyclades, Greece. Sustainability (Switzerland), 14(1). https://doi.org/10.3390/su14010307
Wahyuningsih, R., & Pradana, G. W. (2021). PEMBERDAYAAN MASYARAKAT DESA HENDROSARI MELALUI PENGEMBANGAN DESA WISATA LONTAR SEWU.
Publika, 323–334. https://doi.org/10.26740/publika.v9n2.p323-334
Wearing, S., & McDonald, M. (2002). The Development of Community-based Tourism: Re- thinking the Relationship Between Tour Operators and Development Agents as Intermediaries in Rural and Isolated Area Communities. Journal of Sustainable Tourism, 10(3), 191–206. https://doi.org/10.1080/09669580208667162
Yanes, A., Zielinski, S., Cano, M. D., & Kim, S. Il. (2019). Community-based tourism in developing countries: A framework for policy evaluation. Sustainability (Switzerland), 11(9). https://doi.org/10.3390/su11092506
Yasir, Y., Firzal, Y., Sulistyani, A., & YesichaA, C. (2021). Penta Helix Communication Model Through Community Based Tourism (Cbt) for Tourism Village Development in Koto Sentajo, Riau, Indonesia. GeoJournal of Tourism and Geosites, 37(3), 851–860. https://doi.org/10.30892/gtg.37316-718
Zhang, J., & Dong, L. (2021). Image Monitoring and Management of Hot Tourism Destination Based on Data Mining Technology in Big Data Environment. Microprocessors and Microsystems, 80. https://doi.org/10.1016/j.micpro.2020.103515
Zielinski, S., Kim, S. il, Botero, C., & Yanes, A. (2020). Factors that facilitate and inhibit community-based tourism initiatives in developing countries. Current Issues in Tourism, 23(6), 723–739. https://doi.org/10.1080/13683500.2018.1543254
Published
2024-03-16
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