Objektifikasi dan Konstruksi Cantik pada Tubuh Perempuan dalam Akun Instagram @ugmcantik dan @unpad.geulis
DOI:
https://doi.org/10.38194/jurkom.v6i2.796Keywords:
tubuh, perempuan, objektifikasi, konstruksi, instagramAbstract
The patriarchal culture that is still being maintained has made women dependent on the judgments of others when trying to see and measure themselves regarding body issues. This is reflected in the accounts @ugmcantik and @unpad.geulis. This article attempts to examine how women's bodies are constructed and objectified through these two beautiful university accounts using a descriptive qualitative approach and Sara Mills' Critical Discourse Analysis research method. The data collection technique in this study was by observing the photos posted on @ugmcantik and @unpad.geulis accounts and analyzing the dominating comments on these photos, categorizing them into objectification or construction of women's bodies. The findings of this study indicate that objectification and construction practices on women's bodies are still perpetuated through the photos and comments on both accounts, and women are still dominated and seen as passive objects.
References
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Thornham, S. (2010). Teori Feminis Dan Cultural Studies: Tentang Relasi Yang Belum Terselesaikan (6874). Jalasutra.
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An Nur, F., Audyana, A., & Gurniawati, R. (2020). KETIDAKADILAN GENDER PADA ACARA TV SINEMA INDOSIAR: TELAAH PERSPEKTIF STRUKTURASI GIDDENS. Jurnal Riset Komunikasi, 3(1). https://doi.org/10.24329/jurkom.v3i1.109
Andreas, R. (2019, December 18). Konstruksi Kecantikan dalam Akun Instagram @ugmcantik. Gadjah Mada University Repository.
Andryanto, D. (2021, October 14). Asal-usul Penyebutan BH di Indonesia dan Bra di Dunia. Tempo.Co.
Beauvoir, S. (2010). The Second Sex. Vintage Books.
Christianti, O. N. (2013). Konstruksi “ Perempuan Cantik” di Kalangan Siswi Sman 1 Sooko Mojokerto. Paradigma, 1, 1–7.
Eriyanto. (2001). Analisis Wacana Pengantar Analisis Teks Media. LKiS.
Fredrickson, B. L., & Roberts, T.-A. (1997). Objectification Theory: Toward Understanding Women’s Lived Experiences and Mental Health Risks. Psychology of Women Quarterly, 21(2), 173–206. https://doi.org/10.1111/j.1471-6402.1997.tb00108.x
Grogan, S. (2008). Body Image: Understanding Body Dissatisfaction in Men, Women, and Children. Routledge.
Hermawan, H., & Hamzah, R. E. (2017). Objektifikasi Perempuan dalam Iklan Televisi?: Analisis Lintas Budaya terhadap Iklan Parfum Axe yang Tayang di Televisi Indonesia dan Amerika Serikat. Jurnal Kajian Media, 1(2). https://doi.org/10.25139/jkm.v1i2.721
Karolus, M. L. (2016, May 3). Mitos dan Komersialisasi Kecantikan: Kajian Pemikiran Naomi Wolf. Jurnal Perempuan.
Mills, S. (2004). Discourse. Routledge.
Monteiro, O. (2018, April 23). Tubuh perempuan dan kesadaran sosial. Alinea.Id.
Mulvey, L. (1989). Visual and Other Pleasure. Palgrave.
Murphy, J., Link, M. W., Childs, J. H., Tesfaye, C. L., Dean, E., Stern, M., Pasek, J., Cohen, J., Callegaro, M., & Harwood, P. (2014). Social Media in Public Opinion Research: Executive Summary of the Aapor Task Force on Emerging Technologies in Public Opinion Research. Public Opinion Quarterly, 78(4), 788–794. https://doi.org/10.1093/poq/nfu053
Saraswati, A. (2017). PUTIH: Warna Kulit, Ras, dan Kecantikan di Indonesia Transnasional. Marjin Kiri.
Sarwono, B. (2022, August 8). Akun “Kampus Cantik” Masih Laris, Obyektifikasi Perempuan Marak di Dunia Pendidikan. Vice.Com.
Smelik, A. (2016). Gaze. In The Wiley Blackwell Encyclopedia of Gender and Sexuality Studies (pp. 1–2). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781118663219.wbegss157
Sutisna, C. O., Krisdinanto, N., & Fiesta, B. R. S. (2022). Gender Taboo di Media Sosial: Analisis Penerimaan terhadap ‘Perlawanan’ Danilla Riyadi di Instagram dan Youtube. Jurnal Riset Komunikasi, 5(1), 1–15. https://doi.org/10.38194/jurkom.v5i1.404
Syifa, S. N.?; H. N. (2022). OBJEKTIFIKASI TUBUH PEREMPUAN SEBAGAI AKAR KEKERASAN SEKSUAL (Studi Pemikiran Michel Foucault). Jurnal Aqidah Dan Filsafat Islam, 7, 288–317.
Thornham, S. (2010). Teori Feminis Dan Cultural Studies: Tentang Relasi Yang Belum Terselesaikan (6874). Jalasutra.
Wolf, N. (2004). Mitos Kecantikan: Kala Kecintakan Menindas Perempuan (H. Mustofa, Ed.). Niagara.
Yanti, V. S., & Bajari, A. (2020). KONSTRUKSI CANTIK DALAM AKUN INSTAGRAM. Jurnal Ranah Komunikasi (JRK), 3(2), 55. https://doi.org/10.25077/rk.3.2.55-68.2019
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2023-09-01
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