The Extended Self: Youth’s Identity in the Music Consumption of Indonesian Spotify Users
Keywords:
digital culture, media psychology, music consumption, self-identity, spotify
Abstract
The music streaming service provider app, Spotify, accommodates users to customize their music consumption to suit their needs. Not only for listening to music, but Spotify also allows users to show off their musical tastes through other social media channels. The process of music consumption in Spotify becomes a tool of identity construction as well as distinguishing individuals by their social circle, and makes individuals feel that they are part of a particular group. This study examined the process of constructing user’s identity through music consumption on Spotify, where there is a process of extended self into the social media sphere. This research was conducted with virtual ethnographic method towards Indonesian Spotify users. The results indicated that informants used music consumption in Spotify as a way to construct an extended self in the digital space, primarily through ownership of Spotify profiles and music preferences.
References
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Undang-Undang Republik Indonesia Nomor 40 Tahun 2009 tentang Kepemudaan, 25 (2009).
Weijters, B., Goedertier, F., & Verstreken, S. (2014). Online Music Consumption in Today’s Technological Context: Putting the Influence of Ethics in Perspective. Journal of Business Ethics, 124(4), 537–550. https://doi.org/10.1007/s10551-013-1892-y
Wong, P., Hogg, M. K., & Vanharanta, M. (2012). Consumption narratives of extended possessions and the extended self. Journal of Marketing Management, 28(7–8), 936–954. https://doi.org/10.1080/0267257X.2012.698632
Aguiar, L., & Martens, B. (2016). Digital music consumption on the Internet: Evidence from clickstream data. Information Economics and Policy, 34, 27–43. https://doi.org/10.1016/j.infoecopol.2016.01.003
Anderson, I., Gil, S., Gibson, C., Wolf, S., Shapiro, W., Semerci, O., & Greenberg, D. M. (2021). “Just the Way You Are”: Linking Music Listening on Spotify and Personality. Social Psychological and Personality Science, 12(4), 561–572. https://doi.org/10.1177/1948550620923228
Batra, R., Ahuvia, A., & Bagozzi, R. P. (2012). Brand Love. Journal of Marketing, 76(2), 1–16. https://doi.org/10.1509/jm.09.0339
Belk, R. W. (2013). Extended Self in a Digital World. Journal of Consumer Research, 40(3), 477–500. https://doi.org/10.1086/671052
Belk, R. W. (2014). Digital consumption and the extended self. Journal of Marketing Management, 30(11–12), 1101–1118. https://doi.org/10.1080/0267257X.2014.939217
Bennett, A. (2017). Music, Space and Place. In S. Whiteley, A. Bennett, & S. Hawkins (Eds.), Music, Space and Place: Popular Music and Cultural Identity. Routledge.
Bennett, A., & Hodkinson, P. (2020). Ageing and Youth Cultures: Music, Style and Identity. Routledge.
Bennett, A., & Robards, B. (2014). Mediated Youth Cultures: The Internet, Belonging and New Cultural Configurations. Palgrave Macmillan. https://doi.org/10.1057/9781137287021
Cover, R. (2019). Emergent Identities: New Sexualities, Genders and Relationships in a Digital Era. Routledge.
Curry, D. (2022). App Data Report. https://www.businessofapps.com/data/report-app-data/
Danckwerts, S., & Kenning, P. (2019). “It’s MY Service, it’s MY Music”: The role of psychological ownership in music streaming consumption. Psychology of Marketing, 36(9), 803–816. https://doi.org/10.1002/mar.21213
Davis, K. (2014). Youth Identities in a Digital Age: The Anchoring Role of Friends in Young People’s Approaches to Online Identity Expression. In A. Bennett & B. Robards (Eds.), Mediated Youth Cultures: The Internet, Belonging and New Cultural Configurations (pp. 11–25). Palgrave Macmillan. https://doi.org/10.1057/9781137287021
Gardner, H., & Davis, K. (2013). The App Generation: How Today’s Youth Navigate Identity, Intimacy, and Imagination in a Digital World. Yale University Press.
Gündüz, U. (2017). The Effect of Social Media on Identity Construction. Mediterranean Journal of Social Sciences, 8(5), 85–92. https://doi.org/10.1515/mjss-2017-0026
Hagen, A. N. (2015). The Playlist Experience: Personal Playlists in Music Streaming Services. Popular Music and Society, 38(5), 625–645. https://doi.org/10.1080/03007766.2015.1021174
Hagen, A. N., & Lüders, M. (2017). Social streaming? Navigating music as personal and social. Convergence, 23(6), 643–659. https://doi.org/10.1177/1354856516673298
Hine, C. (2015). Ethnography for the Internet: Embedded, Embodied and Everyday. Bloomsbury.
Hine, C. (2017). Ethnographies of Online Communities and Social Media: Modes, Varieties, Affordances. In N. Fielding, R. Lee, & G. Blank (Eds.), The SAGE Handbook of Online Research Methods (2nd ed., pp. 401–415). SAGE Publications.
Kinnally, W., & Bolduc, H. (2020). Integrating the theory of planned behavior and uses and gratifications to understand music streaming intentions and behavior. Atlantic Journal of Communication, 8(3), 165–179. https://doi.org/10.1080/15456870.2020.1718676
Luna-Cortés, G. (2017). The influence of symbolic consumption on experience value and the use of virtual social networks. Spanish Journal of Marketing - ESIC, 21(1), 39–51. https://doi.org/10.1016/j.sjme.2016.12.005
Martin, D.-C., & Morel, C. (2012). “By my fair one’s side…”, music and identity. Revue Française de Science Politique (English Edition), 62(1), 17–40.
Morris, J. W., & Powers, D. (2015). Control, curation and musical experience in streaming music services. Creative Industries Journal, 8(2), 106–122. https://doi.org/10.1080/17510694.2015.1090222
Osgerby, B. (2020). Youth Culture and the Media: Global Perspective. Routledge. https://doi.org/10.4324/9781351065269
Prior, N. (2013). Bourdieu and the Sociology of Music Consumption: A Critical Assessment of Recent Developments. Sociology Compass, 7(3), 181–193. https://doi.org/10.1111/soc4.12020
Purwaningtyas, M. P. F. (2019). Privacy and Social Media: Defining Privacy in the Usage of Path. KnE Social Sciences, 217–235. https://doi.org/10.18502/kss.v3i20.4938
Purwaningtyas, M. P. F. (2020a). The Fragmented Self: Having Multiple Accounts in Instagram Usage Practice among Indonesian Youth. Jurnal Media Dan Komunikasi Indonesia, 1(2), 171–182.
Purwaningtyas, M. P. F. (2020b). Searching for Relationship in Digital Era: Online Dating Apps and Mediated Interpersonal Human Communication. Symposium on Social Science 2020: Rethinking the Social World in the 21st Century, 482–489.
Sinclair, G., & Tinson, J. (2017). Psychological ownership and music streaming consumption. Journal of Business Research, 71, 1–9. https://doi.org/10.1016/j.jbusres.2016.10.002
Snee, H., Hine, C., Morey, Y., Roberts, S., & Watson, H. (2017). Digital Methods for Social Science: An Interdisciplinary Guide to Research Innovation (1st ed.). Palgrave Macmillan. https://doi.org/10.1057/9781137453662
Stokes, J., & Price, B. (2017). Social media, visual culture and contemporary identity. IMSCI 2017 - 11th International Multi-Conference on Society, Cybernetics and Informatics, Proceedings, Imsci, 159–163.
Subrahmanyam, K., & Smahel, D. (2011). Digital Youth: The Role of Media in Development. Springer.
Swant, M. (2019, December). Spotify Rolls Out New ‘Wrapped’ Campaign To Help Users Remember Their Decade Of Music. Forbes. https://www.forbes.com/sites/martyswant/2019/12/17/spotify-rolls-out-new-wrapped-campaign-help-users-remember-their-decade-of-music/?sh=5e1c67a710ea
Thompson, S. A., & Loveland, J. M. (2015). Integrating identity and consumption: An identity investment theory. Journal of Marketing Theory and Practice, 23(3), 235–253. https://doi.org/10.1080/10696679.2015.1032471
Undang-Undang Republik Indonesia Nomor 40 Tahun 2009 tentang Kepemudaan, 25 (2009).
Weijters, B., Goedertier, F., & Verstreken, S. (2014). Online Music Consumption in Today’s Technological Context: Putting the Influence of Ethics in Perspective. Journal of Business Ethics, 124(4), 537–550. https://doi.org/10.1007/s10551-013-1892-y
Wong, P., Hogg, M. K., & Vanharanta, M. (2012). Consumption narratives of extended possessions and the extended self. Journal of Marketing Management, 28(7–8), 936–954. https://doi.org/10.1080/0267257X.2012.698632
Published
2022-08-10
Section
Articles
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