KOMUNIKASI INTERPERSONAL POKDARWIS DALAM MENINGKATKAN KUALITAS PELAYANAN HOMESTAY

(Studi kasus pada komunitas pengelola homestay di Pulau Untun Jawa, Kepulauan Seribu)

Abstract

One of the basic needs of tourists in visiting a tourism destination is accommodation. Not all tourists need luxury hotels. Homestay is one alternative to clean, comfortable and cheaper accommodation. Untungjawa Island is now developing into one of the new tourism destinations. The important thing to consider in a homestay service is the quality of service. Therefore, the focus of this research is "how is interpersonal communication carried out between homestay owners and between homestay owners and visitors?". This research was conducted with qualitative methods and descriptive analysis. Retrieval of data through interviews, observation and FGD. The results showed that interpersonal communication had an impact on improving service quality. Besides that, a mutual agreement on the procedure of tourist services is needed. Further research is needed related to improving the quality of human resources, social capital to increase the attractiveness of Untungjawa's destination.